Zara brand marketing questionnaire

Hello, this survey questionnaire is use to better understand Zara brand awareness and image. I should be grateful if you complete the questionnaire in your busy schedule. Thank you for your supporting and understanding.

1. Your Gender
a. Female b Male

2. Your age
a. 18-25 b. 26-30 c. 31-40 d. 41-50 e others -------

3. Occupation
a. Business man , b. Student c. Others-----------

4. Do you know the cloth brand of Zara
a. Yes b. No

5. How do you know the Zara Brand?
a. TV b. print media (newspaper, magazine) c. word of mouth (from friends, parents) d. online (face book, online forum)
e. radio.

6. Brand has a big influence for your buying decision?
a. high b. neutral c. low

7. Do you think Zara has strong recognized in your mind
a. Yes b. No

8. What is your first factor considering when you make decision to buy clothing?

Important Neutral Unimportant
Quality
Fashion
Price
service
Advertising
Brand image
Brand awareness
Brand image
Location convenience

9. Why you choose to buy Zara clothing?
a. fashion design b. product has fast up-to-data speed.
c. the shopping environment feels comfortable
d. the price is reasonable
e. the product has good quality
d. shopping mall has Zara brand e. others------------

10. How long you visit and shopping in Zara store
a. if I have free time I will go to Zara. B. for one or two week
c. for one or two month d. over three month e. others

11 Do you think Zara clothing price?
a. cheap, b. medium c. more expensive d. luxury

12. How much price you want to spend in Zara for once shopping?
a. less than 50 b. 50-100, c. 100-200 d. over 200

13. Will you like repeat purchase Zara`s product?
a. yes b. No
14. If a similar brand has cheap price, the Zara are still my first choice?
a Yes, b. Depends product quality c. Choose other brand

15. Choose one fashion brand that you prefer most
a. H&M b. River Island c. others-----------

15. Do you think the Zara service (including after-sale service)?
a. Good b. Neutral c Bad.

16. If you unsatisfied for Zara brand, what will you do?
a. change other brand
b. complain with Zara staff
c. complain with family and friends

17. Do you like recommend Zara brand to others?
a. yes b. no

18. If Zara launch other new product, would you like to try?
a. yes b. no

19. Any other recommendation.