New Product Development Survey

This questionnaire is paused!

Greetings from the Xi'an Jiaotong University (in China) Research Team! Supported by the National Natural Science Foundation of China (Project No. 71472150), we sincerely invite you to participate in a brief and confidential survey about firm new product development.


The questions describe you and your company in general. There is no right or wrong answer to the questions. Please answer them based on your own thoughts or the actual situations of your company. In return, we promise you a research report if you complete all the questions. By doing so, you will be eligible for a lottery to win US$500 (two opportunities).


We promise to keep all your answers confidential and the data can only be accessed by the research team. If you have any questions, please contact the Principal Investigator Dr. Chengli Shu. We hope you will participate in this interesting study and will find the report useful for your work. Thank you!


Chengli Shu, PhD

Associate Professor of Marketing

School of Management, Xi'an Jiaotong University

28 West Xian Ning Road, Xi'an, Shaanxi Province, 710049, China.

Email:, Office phone: +86 29 82668382

Have you been in a manager position in your current company in the past three years?*