An investigation of online shopping through social media platforms for women apparel

Thank you for agreeing to complete this questionnaire, all the personal data will only be used for research purposes and will not be disclosed to any third party. The purpose of this questionnaire is to gather information on whether social media could become next online shopping platform for women's clothing industry in the UK and compare motivation of Facebook customers with the motivation of online shopping platform customers. This questionnaire should only take 7 minutes to complete.

 

Shopping on social media includes buying clothing through social media and on social media.

 

Yihong Zhou, MSc Accountancy and Finance (CIMA Pathway)

Birmingham City University

Please do not hesitate to contact me if you have any questions or enquiries.

Yihong Zhou (yihong.zhou@mail.bcu.ac.uk)
*
1.
Gender
male
female
*
2.
Age
18-22
23-28
29-36
37-46
47-59
Over 60
*
3.
Monthly income
Below £500
£500-£1500
£1500-£3000
£3000-£5000
Above £5000
*
4.
How much money do you spend on clothing each month in total?(average)
Below £30
£30-£70
£70-£120
£120-£180
£180-£250
Above £250
*
5.
How much money do you spend on clothing each month on shopping websites? (average)
None
Below £10
£10-£30
£30-£50
£50-£80
£80-£150
above £150
*
6.
How much money you spend on clothing each month on social media (average)
None
Below £10
£10-£30
£30-£50
£50-£80
£80-£150
Above £150
*
7.
How much have you paid on average for each garment over the last 2 years?
Below £10
£10-£30
£30-£50
£50-£80
£80-£150
Above £150
*
8.
Which channel do you prefer to shop online
Brand website
Online shopping platform(Amazon, ASOS)
Department store
Social media (Facebook, instagram)
Shopping mall website
Others________
*
9.
Have you ever purchased clothing through online shopping platform (e.g. Amazon, ASOS and others)
Yes
No
*
10.
When selecting a garment to buy online, what kind of reasons do you consider as important(answer as many as you like)[Please select 5 item and sort them]
(rank them from 1 most important to 5 less important)
  • Because you need it
  • Brand
  • Design
  • Cutting
  • Fabric
  • Quality
  • Colour
  • Specific occasion or purpose
  • Taste
  • Season of clothing
  • Other_________
*
11.
Which factors will lead you to buy clothing through online shopping platform[Please select 5 item and sort them]
(rank them from 1 most important to 5 less important)
  • Cheaper
  • Convenience
  • Trust seller or wbesite
  • Only available online
  • Recommendation of friends and family
  • Advertisement(discount, design)
  • Push (automatic recommendation)
  • Delivery and returns
  • Service
  • Customer reviews
  • Product description and details
  • Recommendation of web celebrity or others
  • Others
*
12.
What type of clothing do you buy most frequently through online shopping platform[Please chooseall items and sort them]
(rank them from 1 most important to 5 less important)
  • Others
  • Formal dresses
  • Workwear
  • Casual wear
  • Sportswear
*
13.
Whose advice you will consider first before buying clothing online
Friends or family
Colleagues
Advertisement
Myself(research and taste)
Others
Push (automatic recommendation)
User reviews
Web celebrity, magazine and shopping apps
Seller
*
14.
How often have you bought clothing just because you liked it rather than needed it through online shopping platform？
Very often
Quite often
Sometimes
Occasionally
Never
*
15.
Have you ever purchased clothing through social media, e.g. Facebook, Instagram
Yes
No
*
16.
Which reasons are the determining factors for buying clothing on social media？(Please choose the factors you thought it might be important if you haven't bought clothing through social media)[Please select 5 item and sort them]
(rank them from 1 most important to 5 less important)
  • Cheaper(discount)
  • Convenience
  • Trust seller( or that social media)
  • Only available on social media
  • Friends or parent recommendation
  • Advertisement on social media(discount, design)
  • Push(automatic recommendation)
  • Delivery and returns
  • Service
  • Customer reviews
  • Product description and details
  • Recommendation of web celebrity and others
  • Others
*
17.
Compare with online shopping platform, what are the main disadvantage buying clothing on social media
*
18.
What type of clothing you are willing to buy on social media
Casual wear
Sportswear
Workwear
Formal dresses
Others
*
19.
Whose advice you will consider first before you buying clothing on social media
Colleague
Push
Friends or family
Customer reviews
Others
Seller
Myself(research and taste)
Advertisement
Web celebrity, magazine and shopping apps
*
20.
How often have you bought clothing just because you liked it rather than needed it through social media?
Very often
Quite often
Sometimes
Occasionally
Never
*
21.
What type of customer do you think you are the most?
Hedonic(buying because of liking or enjoyment)
Utilitarian(buying because of need)
Impulse buying(buying without thinking or research)
e-WOM(recommendation or customer reviews)
*
22.
Are you willing to share with your friends a cheap and cheerful garment that you have bought
Yes
No
*
23.
Compare social media with online shopping platform, what is the main risk you worry about?[Please select 5 item and sort them]
(rank them from 1 most important to 5 less important)
  • Privacy risk (the personal information may be revealed)
  • Bank card information risk (property safety risk)
  • Time risk (if we are not satisfied the garment, it wasted time)
  • Delivery risk (it maybe delay)
  • Quality risk
  • Service risk
  • Product details risk
  • Others
*
24.
Will you consider purchasing clothing if your friends share a link with you through social media?
No
Buy without thinking
Buy after check
Check rather than buy
Depends on demand
Check and buy after discussing with the friend and family
Ignore the link
If you select ignore, then please state why ? (e.g. busy)
Others
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