渠道主要问题调研 main problem in channel survey

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夜店渠道的售点物料可能存在档次不够，数量不足，或者质量不好，你所在的区域是否也有这样的问题，是否严重？
POCM in NL may have problems in premiumness, quantity or quanlity, does your region have the same issue, is it serious?

店内的主题活动和游戏道具可以有力拉动啤酒销量，你认为目前适用夜店渠道的店内促销活动或者游戏道具是否充分、有效？
Good promotion & event or game tools in POC can drive beer volume, do you think what you have in your region are sufficient and effective?

你认为该渠道的发展趋势有什么特点？量贩KTV、西式吧是否有增多趋势？
What is the main character of the trend in night life channel in your opinion? Will SS-KTV or western Bars increase?

你认为该渠道还存在什么重要的问题？
Any other problem you can think of in this channel?

高档中餐很难推进售点物料，在你的区域这种情况是否严重，为什么？
it's hard to execute POCM in AB restaurant, does your region have the same problem? Is it serious? Why?

高档中餐如果要进行买店，费用非常高，在你的区域也是这样吗？对此你有什么看法？
Buy-Out is too expensive in AB. Does your region have the same issue? What's your opinion?

各主要啤酒厂商都相继在高端中餐馆推出纯生产品，往高端发展，并且取得很好的市场反应。而百威在这一块显然做的并不够好。对此你的看法是？
To trade up, our key competitors all launched Draft beer in AB restaurnt and are receiving good results. Apparently Bud falls behind in this case, what's your opinion?

你认为该渠道的发展趋势有什么特点？比如档次的提升？
What is the main character of the trend in AB channel ? Such as "trade up"?

你认为该渠道还存在什么重要的问题？
Any other problem you can think of in this channel?

CD中餐比较容易进行售点物料的布置，但店家往往对品牌商没有忠诚度，加上竞争十分激烈，店内的可见性物料品牌混杂，持久性也很差。这个问题在你的区域是否严重？对此你的看法是？
It is easier to execute POCM in CD, but POC owners are not loyal and competition is too severe, so it is usually too visibly olluted inside and outside POC and POCMs are easily to be changed to other brand,does your region have this problem?is it serious?

CD中餐店家也有提升档次的意愿，但是可能不知从何下手。如何在CD中餐进行品牌提升，档次提升。成为该渠道一个重要的课题。对此你的看法是？
CD restaurant owners have willing to trade up, but may have no idea how to do. What can we do to trade up in this channel, what's your opinion?

你认为这个渠道的发展趋势有什么特点？(竞争，格局，等等)比如“档次提升”？
what's the main character of the trend in CD channel(competition, format,etc) such as"trade up"

你认为该渠道是否还存在什么重要的问题？
Any other problem you can think of in this channel?

你所在的区域TT渠道是否存在可供选择的售点物料品种匮乏的问题？
The variety of POCM in TT channel is quite limited nowadays. Does your region have this problem?

TT渠道售点环境较差，其他快速消费品公司也没有做到很好的执行，包括冰柜排面的管理也不到位。你的区域有这样的问题吗？是否严重？
TT POCs are usually in mess, other FMCG didn't execute well as well, include poor cooler execution, does your region have the same problem? Is it serious?

你认为这个渠道的发展趋势有什么特点？是否越来越多的TT正在转变为便利店？
what's the main character of the trend in TT channel(competition, format,etc) such as" converting to CVS"

你认为该渠道是否还存在什么重要的问题？
Any other problem you can think of in this channel?