Deloitte China CFO Program - CFO Survey 2018 Q1


Thank you for participating in our China CFO Survey 2018 Q1. The objective of this survey is to collect CFO’s opinions on a regular range of topics including economic outlook, challenges for the finance departments and career.  We collect these answers over time to provide benchmarking and identifying trends.  It will take approximately 10-15 minutes to complete the survey.  The identity of survey participants will be kept strictly confidential and data from this study will be reported only in aggregate.  Please submit your responses
by 23 Mar, 2018.

Should you have any question about the survey, please feel free to contact Ms. Emily Leung, Deloitte's China CFO Program Senior Manager at +852 2852 1686 or


The global economy is facing unprecedented uncertainty. We want to benchmark sentiment over time via the survey, understand changing risk factors a
nd outlooks
* 1. Has your perspective towards the economic sentiment changed over the last 6 months?
* 2. What potentially high-impact risk do you worry the most?
* 3. Early in 2018, the USD has shown volatility and some downward pressure. Looking at the year ahead, how do you expect these currencies to perform relative to the other major currencies?
StrongerWeakerThe same

The rapid rise of technology has affected how business operate and engage with clients and there is no doubt that this will only continue. CFOs have the dual challenge of bringing technology into their organization and adopting it for their own function. This is our focus for this edition of the survey as we want to understand the challenges and views of our CFO community

Technology in your organization

* 4. Is your company currently engaged in any of these emerging technologies? 【Choose at least 1 items】
5. Is your company planning to engage in any of these emerging technologies in coming 12 months?
 【Choose at least 1 items】
6. What are the strategic drivers for new technology adoption in your company?

 【Choose at least 1 items】
7. How does your company acquire the new technology?

 【Choose at least 1 items】
8. How long is the decision-making process on adopting and investing in a new technology approximately?
9. What is the key factor that slows the adoption of new technologies by your business?
Technology in the finance department
* 10. How would you characterize your company's application of emerging technologies to your finance function? (e.g. Cloud, RPA, Blockchain, etc)
Strongly disagreeDisagreeNeither disagree nor agreeAgreeStrongly agree
My finance team is knowledgeable about the types of potential application of these emerging technologies
We have already achieved substantial benefits afforded by currently-available technologies
We are facing barriers/slowing adoption from the level I would like to see
The technologies that we are trialing have the potential to fundamentally transform our finance function
I don't believe that our finance function needs to adopt any emerging technology in the foreseeable future.
11. How would you characterize your application of emerging technologies to your finance function's operational efficiency?
Strongly disagreeDisagreeNeither disagree nor agreeAgreeStrongly agree
Current technologies are sufficient to provide improvements in efficiency
We need to be proactoive in embracing new and emerging technologies in order to ensure efficiency in finance operations
We have already seen some significant improvements in efficiency from new technology adoption
* 12. How many of your processes could be significantly altered by technology in coming 5 year?
* 13. Considering the different areas of activity the finance function is responsible for, how affected do you think each of them might be by new technologies in the coming years?
(give a score out of 10 with 0 being not at all and 10 being completely overhauled)
Finance Department

As the engine that sits behind you, we are interested in this survey to understand the challenges that you feel your department faces at this time
* 14. What are your finance department’s top three challenges? 【Please select 3 item and sort them】
General Information 
* 15. What is your current title in your organization?
* 16. Which sector does your company fall into?
* 17. What is your company's total revenue in the last financial year?
18. Please provide your email address before submitting your survey responses (please enter the email address to which we will send the survey results)
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Thanks again for your participation in the survey. Your feedback will be a valuable contribution to the business community in China.

China CFO Survey is one of the offerings under Deloitte’s China CFO Program. The China CFO Program harnesses the breadth of our capabilities to deliver forward-thinking perspectives and fresh insights to help CFOs manage the complexities of their role, drive more value in their organization, and adapt to the changing strategic shifts in the market. For more information about Deloitte’s China CFO Program, please visit our website at
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