奢華性酒店品牌形象一致性對消費者忠誠度的影響－以Aman品牌為例[PTT版]

A study of the Effects of Image Congruence on Customers' Brand Loyalty in Ultra-Luxury Villa Hotels - Using the Aman Brand as an example
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1.
您過去五年內是否曾入住安縵AMAN度假酒店？
Have you stayed at Aman during the last five years?
是(Yes)
否(No)
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2.
您希望他人如何評價您?
How you would like others think of you as having these characteristics?
完全不符合大部分不符合稍微不符合中立稍微符合大部分符合完全符合
健康有益的(Wholesome)
健康有益的(Wholesome)
與時俱進的(Up-to-date)
與時俱進的(Up-to-date)
勝任的(Competent)
勝任的(Competent)
尖端的(Sophisticated)
尖端的(Sophisticated)
尊贵的(Prestige)
尊贵的(Prestige)
精英的(Elite)
精英的(Elite)
富裕的(Affluent)
富裕的(Affluent)
精美的(Exquisite)
精美的(Exquisite)
喜爱幽静的(Secluded)
喜爱幽静的(Secluded)
完美主義的(Perfectionist)
完美主義的(Perfectionist)
自然主義的(Naturalist)
自然主義的(Naturalist)
超脱的(Transcendent)
超脱的(Transcendent)
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3.
您認為他人如何評價您是否符合下列性格特徵?
How you think others would think of you in terms of this characteristics?
完全不符合大部分不符合稍微不符合中立稍微符合大部分符合完全符合
健康有益的(Wholesome)
健康有益的(Wholesome)
與時俱進的(Up-to-date)
與時俱進的(Up-to-date)
勝任的(Competent)
勝任的(Competent)
尖端的(Sophisticated)
尖端的(Sophisticated)
尊贵的(Prestige)
尊贵的(Prestige)
精英的(Elite)
精英的(Elite)
富裕的(Affluent)
富裕的(Affluent)
精美的(Exquisite)
精美的(Exquisite)
喜爱幽静的(Secluded)
喜爱幽静的(Secluded)
完美主義的(Perfectionist)
完美主義的(Perfectionist)
自然主義的(Naturalist)
自然主義的(Naturalist)
超脱的(Transcendent)
超脱的(Transcendent)
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4.
您是否認為Aman品牌形象符合下列性格特徵?
How you would think of the Brand Image of Aman in terms of the following personalities?
完全不符合大部分不符合稍微不符合中立稍微符合大部分符合完全符合
健康有益的(Wholesome)
健康有益的(Wholesome)
與時俱進的(Up-to-date)
與時俱進的(Up-to-date)
勝任的(Competent)
勝任的(Competent)
尖端的(Sophisticated)
尖端的(Sophisticated)
尊贵的(Prestige)
尊贵的(Prestige)
精英的(Elite)
精英的(Elite)
富裕的(Affluent)
富裕的(Affluent)
精美的(Exquisite)
精美的(Exquisite)
喜爱幽静的(Secluded)
喜爱幽静的(Secluded)
完美主義的(Perfectionist)
完美主義的(Perfectionist)
自然主義的(Naturalist)
自然主義的(Naturalist)
超脱的(Transcendent)
超脱的(Transcendent)
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5.
您如何評價Aman客人的形象?
How do you think brand image of Aman's guests?
完全不符合大部分不符合稍微不符合中立稍微符合大部分符合完全符合
健康有益的(Wholesome)
健康有益的(Wholesome)
與時俱進的(Up-to-date)
與時俱進的(Up-to-date)
勝任的(Competent)
勝任的(Competent)
尖端的(Sophisticated)
尖端的(Sophisticated)
尊贵的(Prestige)
尊贵的(Prestige)
精英的(Elite)
精英的(Elite)
富裕的(Affluent)
富裕的(Affluent)
精美的(Exquisite)
精美的(Exquisite)
喜爱幽静的(Secluded)
喜爱幽静的(Secluded)
完美主義的(Perfectionist)
完美主義的(Perfectionist)
自然主義的(Naturalist)
自然主義的(Naturalist)
超脱的(Transcendent)
超脱的(Transcendent)
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6.
您如何評價對Aman的滿意度?
Your overall experience with Aman.
完全不同意大多時不同意稍微不同意中立稍微同意大多時同意完全同意
選擇Aman是很愉快的經歷.(I am happy to stay at Aman.)
選擇Aman是很愉快的經歷.(I am happy to stay at Aman.)
我相信選擇Aman是正確的選擇。(I believe I did the right choice when I stayed at Aman.)
我相信選擇Aman是正確的選擇。(I believe I did the right choice when I stayed at Aman.)
總體而言，我很满意選擇Aman。(Overall, I am satisfied with the decision to stay at Aman.)
總體而言，我很满意選擇Aman。(Overall, I am satisfied with the decision to stay at Aman.)
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7.
您如何評價Aman?
(Your evaluation for Aman.)
完全不同意大多時不同意稍微不同意中立稍微同意大多時同意完全同意
相比其他酒店, Aman 的服務好很多。(Aman provides me superior service quality compared to other hotels.)
相比其他酒店, Aman 的服務好很多。(Aman provides me superior service quality compared to other hotels.)
相比其他酒店, Aman表現最佳。(No other hotels perform better services than Aman.)
相比其他酒店, Aman表現最佳。(No other hotels perform better services than Aman.)
相比其他奢侈性酒店, Aman更具吸引力。(Aman has more benefits than others in Luxury hotels.)
相比其他奢侈性酒店, Aman更具吸引力。(Aman has more benefits than others in Luxury hotels.)
我喜歡住在Aman。(I love staying at Aman.)
我喜歡住在Aman。(I love staying at Aman.)
入住Aman讓我感覺比較好。(I feel better staying at Aman.)
入住Aman讓我感覺比較好。(I feel better staying at Aman.)
與其他品牌相比, 我更喜歡Aman。(I like Aman more than other hotel brands.)
與其他品牌相比, 我更喜歡Aman。(I like Aman more than other hotel brands.)
即便其他酒店品牌提供價格優惠, 我依舊願意選擇Aman.(Even if another hotel brand is offering a lower price, I would like stay at Aman.)
即便其他酒店品牌提供價格優惠, 我依舊願意選擇Aman.(Even if another hotel brand is offering a lower price, I would like stay at Aman.)
Aman 總是我的首選。(Aman is always my priority.)
Aman 總是我的首選。(Aman is always my priority.)
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8.
請您估算一下過去兩年您入住Aman的次數
Could you please estimate how many times you have stayed at Aman during the last two years?
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9.
請您估算一下過去兩年您入住其他酒店的次數
Could you please estimate how many times you have stayed at other hotels during the last two years?
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10.
您是Aman常住客人活動的會員嗎？
Are you a member of Aman's frequent guest program?
是(Yes)
否(No)
下列問題旨在用於研究分類。(The following questions aims for classification purposes.)
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11.
年齡
What is your age?
≤ 30
31-40
41-50
51-60
≥60
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12.
性別
What is your gender?
男性 (Male)
女性 (Female)
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13.
住宿原因
Accommodation reason
休閒旅行(Leisure)
商務旅行(Business)
休閒商務旅行(Bleisure)
14.
國籍(可選)
What is your nationality? (optional)
15.
種族(可選)
What is your ethnicity? (optional)
白種人 (Caucasian)
非裔美國人(African-American)
亞洲裔(Asian-Pacific)
西班牙裔(Hispanic)
其他(Other)
16.
家庭收入(單位：美金)(可選)
What is your household income? (Unit: USD)(optional)
≤$40,000
$40,000-$60,000
$60,000-$80,000
$80,000-$100,000
≥100,000
17.
姓名(Name)： (可選) (optional)
ID： (可選) (optional)
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