Deloitte China CFO Program - CFO Survey 2018 Q3

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We Listen to what CFOs have to say

Thank you for participating in our China CFO Survey 2018 Q3. The objective of this survey is to collect CFO’s opinions on a regular range of topics including economic outlook, challenges for the finance departments and career.  We collect these answers over time to provide benchmarking and identifying trends.  It will take approximately 10-15 minutes to complete the survey.  The identity of survey participants will be kept strictly confidential and data from this study will be reported only in aggregate.  Please submit your responses
by 19 Oct, 2018.

Should you have any question about the survey, please feel free to contact Ms. Emily Leung, Deloitte's China CFO Program Senior Manager at +852 2852 1686 or


The global economy in recent times has become subject to unpredictable policy making causing swings and rapid change.  We want to benchmark sentiment over time via the China CFO survey, to understand changing risk factors and outlooks
1. Has your perspective towards the economic sentiment changed over the last 6 months?*
2. What potentially high-impact risk do you worry the most?*
  • *
3. There are pressures on the RMB in the face of challenges in the economy.  Looking at the next six months, how do you expect the RMB to perform relative to the other major currencies?*
StrongerWeakerThe same
Growth Expectations and Planning

Uncertainty and volatility have made planning more difficult and planning cycles are being reconsidered by businesses.  We want to know what your perspectives are on the overall financial performance of your firm against plan and what your expectations are as we approach the end of the year

4. By the end of 2018 do you expect revenues/top line to:*
5. By the end of 2018 do you expect profitability to:*
6. As you start to look ahead, do you expect the budget and plan for 2019 to have:
7. Has shifting dynamics in the economy caused you to alter your planning and budgeting cycle in recent periods?
Trade Tensions

threat of protectionist measures causing changes to the landscape for both importers and exporters has become a reality with debate being taken to the WTO.  In the 2018 Q3 China CFO Survey we want to know more about how you are viewing these escalating developments

8. The trade tensions between China and the U.S. have been generating a lot of headlines and these will have numerous knock-on effects. What are your views on how the tariffs, both imposed and threatened, will affect the trade volumes globally over the next year?
9. Which country or region do you feel will see the biggest increase and the biggest decrease in export volumes?*
AfricaAustraliaChinaEuropeNorth AsiaSouth East AsiaU.S.Others
Biggest increase in export volumes will be seen in:
Biggest decrease in export volumes will be seen in:
10. Has your organization been directly affected by an increase in tariffs?
11. If your organization is likely to be, or has been affected, what areas throughout the business might be affected? (On a scale of 0-10, where 10 means most affected)
Addressable markets
Business model
Debt exposure
Finance costs
Overall financial performance
Staff costs
Technology investment
Treasury and currency exchange
None of these
12. If your organization is set to be, or has been affected, what sort of strategic measures are being taken in response to the trade pressures?*
  • *
13. Which sectors in China do you expect to be particularly impacted if trade tension increase and more tariffs are put in place?*
  • *
Talent Management

Talent acquisition and retention remains a strategically important issue for the financial departments of firms across all sectors
14. Returning to a theme from the 2017 China CFO Surveys we want to know what has happened to your workforce in the last year and what will happen to your workforce in the next 12 months?

In the last year:
Hire more staffReduce staff numbersStaff numbers remained the same
Across your organization
In the finance department
In the next 12 months:*
Will hire more staffWill reduce staff numbersStaff numbers will remain the same
Across your organization
In the finance department
Finance Department

As the engine that sits behind you, we are interested in this survey to understand the challenges that you feel your department faces at this time
15. What are your finance department’s top three challenges?* 【Please choose 3 items and sort them】
  • *
General Information 
16. What is your current title in your organization?*
  • *
17. Which sector does your company fall into?*
18. What is your company's total revenue in the last financial year?*
19. Please provide your email address before submitting your survey responses (please enter the email address to which we will send the survey results)
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Thanks again for your participation in the survey. Your feedback will be a valuable contribution to the business community in China.

China CFO Survey is one of the offerings under Deloitte’s China CFO Program. The China CFO Program harnesses the breadth of our capabilities to deliver forward-thinking perspectives and fresh insights to help CFOs manage the complexities of their role, drive more value in their organization, and adapt to the changing strategic shifts in the market. For more information about Deloitte’s China CFO Program, please visit our website at
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