Questionnaire About HUAWEI Online Brand Community

Dear Sir and Madam,

Thank you very much for your time to participate in this questionnaire survey!
I am a master student from the University of Leeds and is now working on my graduation dissertation about online brand community. Please fill in the following questionnaire based on your participation experience. The questionnaire is anonymous and used for research only. The information is absolute confidential.
Your valuable information is of great help to this research.
Thank you for your participation!
Part One : Basic information about your participation in the HUAWEI online brand community.
* Have you joined or followed the HUAWEI online brand community?
* Where did you know and join about HUAWEI online brand community?
* How long have you joined the HUAWEI online brand community?
* The average number of times you visit HUAWEI online brand community per week?
* Your average time to visit HUAWEI & HONOR online brand community?
* The number of weekly posts you are now posting in this community?
* Which of the following kinds of community participants do you think you are closest to?
Part Two: Please answer the following questions according to your interaction in HUAWEI online brand community. 1 point means strongly disagree, 5 points means strongly agree, and the middle points are transition points.

* 标题
1. Strongly Disagree2. Disagree3. Neither Agree nor Disagree4.Agree5.Strongly agree
1. The activities organized by HUAWEI online brand community are very interesting.
2. Being part of HUAWEI online community makes me feel very happy.
3. I am very happy to communicate with others in HUAWEI online brand community.
4. Browsing the information on HUAWEI online brand community makes me happy.
5. Other members of the community understand me better.
6. I want to build and maintain friendships with other members.
7. I hope to get the support and encouragement from other members.
8. Members of the community should agree with each other.
9. I can actively exchange views with other members on topics of interest.
1. Strongly Disagree2. Disagree3. Neither Agree nor Disagree4.Agree5.Strongly agree
10. It is easy for members to transfer information about interesting areas.
11. Members can share their experiences with each other.
12. I can get some professional knowledge in HUAWEI online brand community.
13. The information I got from the community helped me a lot.
14. HUAWEI online brand community always provide the latest and most secure information and resources.
15. I always go to this community to find information and resources.
16. The topic I put forward in the community can get a positive response from other members of the brand.
17. The response is very fast.
18. The question I posted will soon be answered.
19. I am free to choose what I want to see while browsing the community.
20. There are many categories of information for me to choose from.
21. I can freely access the website and search for the information I need.
Part Three: The following questions describe your attitude and future behavior towards HUAWEI. 1 point means strongly disagree, 5 points means strongly agree, and the middle points are transition points.


* 标题
1. Strongly disagree2. Disagree3. Neither Agree nor Disagree4. Agree5. Strongly Agree
1. I will be sad if HUAWEI disappears.
2. I think HUAWEI's values are the same as mine.
3. There is an emotional element to identifying with HUAWEI.
4. When HUAWEI has a new product launch I will pay attention to it.
5. I am very willing to recommend HUAWEI’s products to my friends and relatives.
6. Among similar products, I only buy products from HUAWEI.
7. When other brands drop prices, I still buy the products of HUAWEI.
8. When I need to buy the same product again, I will still buy HUAWEI.
9. When there is a problem with one of the HUAWEI's products, I still buy other products of HUAWEI.
Part Four: Some questions about your personal information, the information is absolute confidential.
* Your gender?
* Your age?
* Your education level?
* Your Career?
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