Dear Participant,
Thank you for visiting Istanbul and participating in this survey. My name is Melih and I am working on City Branding of Istanbul in Business Administration at the University of Marmara, Istanbul.
You are invited to participate in this research study. The purpose of the study is to gain insight into how visitors of Istanbul perceive Istanbul’s brand image. Your truthful responses will contribute to the tourism authorities of Istanbul for understanding better your perceptions and experiences and to serve you. The data obtained from this research will be used to complete my thesis at the University of Marmara.
Your responses will only be used within the scope of this research and won’t be used anywhere else. All information gathered in this study will be kept completely confidential.
The study will take only 10 minutes of your time.
If you have any questions or concerns about the study, please feel free to contact with me via melihtorlak@gmail.com.
Thank you for your time and cooperation!
The expressions of the numbers are;
1- Strongly I disagree, 2- I disagree, 3- No I agree or disagree, 4- I agree, 5- Strongly I agree
