亞太策略研究所--數碼調研中心

你的社交媒體戰略是什麼?What’s Your Social Media Strategy?

社交媒體作為新型溝通與關係維護工具,在企業的運用愈發頻繁。 但許多企業卻困惑如何實施社交媒體戰略。本測試可協助您定位社交媒體方法,確保貴司的社交媒體戰略與資源相匹配,或者根據貴司資源選擇適合的媒體戰略,避免精力過度分散。

Social media as a new type of communication and relationship building tools is more and more used in enterprises. But many companies are confused on how to take the social media strategy. This quiz can help you identify your dominant social media approach. Then consider whether you’re using the strategy that best suits your resources and goals, or perhaps diffusing your efforts over multiple approaches when you would be better served by focusing on one.
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1.
您常用的Email地址: *
請填寫正確的Email地址
2.
您的職務/Your Title *
3.
您個人最常用的社交媒體是哪一個?Which Social Media do you uses personally? *
4.
貴公司最常用或最希望引入的社交媒體是哪一個?Which Social Media do your company uses or fit your comapny? *
5.
您認為貴公司是否引入社交媒體拓展業務?Is the social media neccessary in your business development? *
6.
根據公司的實際情況對以下題項進行打分,強烈贊同為4分,強烈不贊同則為1分。Please evaluate each of the following statements on a scale of 1 to 5, where 1 is “strongly disagree” and 4 is “strongly agree.” *
1強烈不贊同2不贊同3贊同4強烈贊同
(1). 每一個社交媒體項目都是由一個特定部門實施。Each of our social media projects is owned by a specific functional group or department.
(2). 每個社交媒體項目都有明確的業務目標并有對應績效指標。Each project has a clear business objective with existing metrics.
(3). 我們旨在參與到社交媒體活動中,並且從活動中聆聽與學習。In particular, we aim to enable engagement and to listen and learn from resulting conversations.
(4). 我們不過分關注這些社交媒體活動的預期效果。We are not overly concerned with predefining outcomes.
(5). 我們對內與對外徵募優秀宣導者及其他宣傳人員來推動與加入社交媒體項目。We enlist executive champions and other evangelists, including external influencers, to promote and participate in our projects.
(6). 我們在整個組織中分享各種社交媒體項目的最佳做法和經驗教訓。We share best practices and lessons learned from various projects throughout the organization.
(7). 我們的社會媒體項目成員涵蓋內部員工和外部利益相關者,如客戶和業務夥伴。Our portfolio of social media projects involves both internal employees and external stakeholders, such as customers and business partners.
(8). 我們的社會媒體技術與我們的學習與工作緊密結合。Our social media technologies are tightly integrated with how we learn and work.
Supported By Digital Research Center by Asia Pacific Institute for Strategy