手机扫描二维码答题
00:00:00
Blond Amsterdam questionnaire to customer
录音中...
大家好，这是一个关于荷兰国民品牌BLOND AMSTERDAM在中国市场认知度的调查，感谢大家抽取时间回答。
*
1.
你的性别 Your gender?
male
female
*
2.
你的年龄段是？Your age group
10-19
20-29
30-39
40-49
50s and older
*
3.
你的收入水平大概是？（月可支配收入）
1000-2000
2000-5000
5000-8000
8000-10000
10000以上
*
4.
请问你平时购买的是以下哪个品牌的陶瓷产品？
Which of the following brands you usually purchase from?
【多选题】
IKEA
Starbucks
BLOND AMSTERDAM
The Beast
EVERGREEN
Up Style
Home
Miniso
MUJI
LEKOULEKOU
Jarsun
Others
*
5.
根据上一问的选择，请问你为什么会选择这个/这些陶瓷品牌的产品？
Based on your choices for the previous question, why will you prefer the ceramic products by this/those brand(s)?
*
6.
请问你是否听说或了解过BLOND AMSTERDAM？
Have you ever heard of and purchased from BLOND AMSTERDAM？
Yes, I did
No, I didn't
*
7.
你是否会因为BLOND AMSTERDAM是一个荷兰知名品牌从而更愿意去了解他？
Would you prefer BLOND AMSTERDAM more than its substitutes due to its foreign origin?
Yes, I will
No, I won't
*
8.
以下是BLOND AMSTERDAM部分手绘陶瓷产品的照片，均来自BLOND AMSTERDAM天猫旗舰店 (https://blondamsterdam.tmall.com/?spm=a1z10.3-b-s.1997427721.d4918089.57b36e11FCbvmU
)
选择文件( 不超过4M )
*
9.
你是否认为BLOND AMSTERDAM与你所接触到手绘或一般陶瓷产品在风格上有所不同？
Do you think BLOND AMSTERDAM differentiates itself from other hand-painted or ordinary ceramic houseware products?
Yes
No
*
10.
站在中国消费者的审美角度来看，你认为BLOND AMSTERDAM产品的手绘风格如何？
In the perspective of Chinese customers, what do you think about BLOND AMSTERDAM's hand-painting style?
【多选题】
Unique and creative
Attractive
Barely could accept it
Fancy designs
Not my preference
*
11.
你认为以下产品的售价应该在哪个价格范围内？
Please choose the ideal price levels for the products shown below.
Under￥50
￥51-￥80
￥81-￥110
￥111-￥150
￥151-￥180
Cup
Cup
Plate
Plate
Bowl
Bowl
*
12.
对于手绘陶瓷类的产品，你更愿意在线下旗舰店了解和购买还是更愿意偏向于线上网购？
Which would you prefer the most, off-line or on-line stores?
off-line stores
online stores
*
13.
你更愿意在下面哪种方式中了解一个新的品牌？
In the following options, which will you prefer the most in terms of promotion.
【
最多
选择3项】
recommendation from family members.
recommendation from friends.
recommendations from blogger ns from
recommendations from WECHAT official accounts
ATL advertisements
BTL brochures.
BTL sales promotion activities
others
*
*
14.
请问你认为一个好的品牌应该如何深得人心，从而增加消费者的忠诚度？
In your opinion, in what way can a brand gain customer loyalty? What kind of traits are required?
*
15.
最能打动你购买某品牌陶瓷产品的主要因素是什么？
What is the key driven force pushing you to purchase the ceramic products of a certain brand?
评价对象得分
