《“殷契探源”甲骨文文化项目市场调研问卷》
“Tracing the Oracle Bones” Cultural Project Market Research Questionnaire

亲爱的文明探索者：
       你们好！
       欢迎来到一场穿越三千年的对话。我们是来自高校的“爻象藏真”团队，一群被古老文字迷住的年轻人。
在我们眼前，龟甲兽骨上的刻画不只是文物，更是祖先呼吸的印记、思想的温度。
        我们正在尝试做一件有趣的事：让甲骨文——这个汉字“小时候”的模样——从博物馆的展柜里走出来，走到你的手机屏幕上，变成可以观看的故事、可以游戏的互动、可以亲手体验的创造。
       但这一切，需要你的智慧。你的每一个选择，都不只是一次点击，而像一片占卜用的甲骨，将为我们拼凑出通往未来的文明地图。
       请用5-8分钟，与我们一同完成这次穿越。你的声音，将决定古老文字如何与新时代相遇。问卷完全匿名，所有信息仅用于让这个文化创意变得更好。
       感谢你，为文明传承投下这珍贵的一“票”。现在，我们的对话正式开始——
Dear explorer of civilization：
  Hello ！
  Welcome to a dialogue spanning three millennia. We are the “Yao Xiang Cang Zhen” team from a university, a group of young people fascinated by ancient scripts.
  To us, the inscriptions on oracle bones and tortoise shells are not just cultural relics—they are the imprints of our ancestors’ breath and the warmth of their thoughts.
  We are attempting something interesting: to bring oracle bone script—the “childhood” form of Chinese characters—out of museum display cases onto your phone screen, transforming it into stories to watch, interactions to play, and creations to experience with your own hands.
   But all of this needs your wisdom. Every choice you make is not just a click—it is like a piece of divination bone, helping us piece together a cultural map to the future.
   Please take 5-8 minutes to complete this journey with us. Your voice will determine how ancient writing meets the new era. The questionnaire is completely anonymous, and all information will only be used to improve this cultural project.
   Thank you for casting this precious “vote” for cultural heritage. Now, our dialogue officially begins—
*
1.
您目前的身份是？［单选题］
What is your current role? ［Single Choice］
A. 国内中小学生
Domestic primary or secondary school student
B. 国内大学生或研究生
Domestic university student or postgraduate
C. 国内在职青年
Domestic working professional
D. 在华国际学生
International student in China
E. 海外中国文化爱好者
Overseas Chinese culture enthusiast
F. 教育工作者/文化机构从业者 Educator/Cultural institution professional
G. 其他（请注明）
Other (please specify)
*
2.
您之前主要通过什么渠道了解甲骨文或中国传统文化？［多选题］
How have you primarily learned about oracle bone script or traditional Chinese culture before? ［Multiple Choice］
【多选题】
A. 学校课程
School curriculum
B. 博物馆、展览
Museums, exhibitions
C. 纪录片、影视剧
Documentaries, films, TV series
D. 书籍、杂志
Books, magazines
E. 抖音、B站、小红书等社交媒体
Social media (e.g., Douyin, Bilibili,
Xiaohongshu)
F. 微信公众号、知识付费平台
WeChat public accounts, knowledge payment platforms
G. 几乎没接触过
Hardly any exposure
H. 其他：
Other:
3.
（国内用户作答）您学习英语的主要动力或目标是？［多选题］
(For domestic respondents) What is your primary motivation or goal for learning English? ［Multiple Choice］
【多选题】
A. 升学、考试需求
Academic advancement, exam requirements
B. 未来工作、出国深造
Future work, studying abroad
C. 阅读外文资讯、开拓视野
Reading foreign language content, broadening horizons
D. 个人兴趣，了解其他文化
Personal interest, understanding other cultures
E. 其他：
Other:
4.
（国际/海外用户作答）您学习汉语的主要动力或目标是？［多选](For international/overseas respondents) What is your primary motivation or goal for learning Chinese? ［Multiple Choice］【多选题】
A. 学业要求
Academic requirements
B. 工作、商务需要
Work, business needs
C. 在中国生活、旅行
Living or traveling in China
D. 对中国文化、历史有浓厚兴趣
Strong interest in Chinese culture and history
E. 其他：
Other:
*
5.
我们计划以“甲骨文占卜”这一神秘而古老的文化场景为主线，串联起甲骨文的字形、历史与社会生活。您对这种讲述方式感兴趣吗？［量表题］
We plan to use the mysterious and ancient cultural context of “oracle bone divination” as the main thread, connecting the script forms, history, and social life of oracle bones. How interested are you in this narrative approach? ［Scale］
完全没兴趣 Not Interested at All
非常感兴趣 Very Interested
*
6.
对于学习甲骨文这类传统文化知识，您更喜欢以下哪种形式？（请按喜好程度排序，最喜欢的写1，其次写2，依此类推）［排序题］For learning traditional cultural knowledge like oracle bone script, which of the following formats do you prefer? (Please rank in order of preference, with 1 for most preferred, 2 for next, and so on) ［Ranking］
短视频、动画解说
Short videos, animated explanations
互动小程序或H5游戏
Interactive mini-programs or H5 games
精美的图文知识卡片/手账
Beautiful graphic knowledge cards/handbooks
线上直播课或工作坊
Online live courses or workshops
线下实践体验活动（如手工制作）
Offline hands-on experiences (e.g., crafting)
系统性的电子课件/学习资料包（如PPT、PDF）
Systematic electronic courseware/learning packs (e.g., PPT, PDF)
其他:
Other:
*
7.
我们设想的核心产品是一套“双语沉浸式”学习资源（如中英双语视频、卡片）。您认为这种方式能有效兼顾“文化知识学习”和“语言能力提升”吗？［单选题］
Our envisioned core product is a set of “bilingual immersive” learning resources (e.g., Chinese-English videos, cards). Do you think this approach can effectively balance “cultural knowledge learning” and “language skill improvement”? ［Single Choice］
A. 完全可以，一举两得
Absolutely, it serves both purposes
B. 可能有点帮助
It might be somewhat helpful
C. 作用不大，我倾向于只关注一个方面
Not very effective, I prefer focusing on one aspect
D. 说不清
Unsure
*
8.
您通常习惯于在什么场景下进行这类非强制性的文化/语言学习？［多选题］
In what contexts do you typically engage in this type of non-mandatory cultural/language learning? ［Multiple Choice］
【多选题】
A. 学校课堂或工作之余的系统学习时间 Systematic study time in school/class or after work
B. 通勤、排队等碎片化时间
Fragmented time (e.g., commuting, waiting in line)
C. 睡前放松时段
Relaxing before sleep
D. 周末或假日的集中充电时间
Intensive learning sessions on weekends or holidays
E. 与朋友、孩子一起的互动学习时间
Interactive learning time with friends or children
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9.
如果提供一套包含“视频课+PPT课件+便携卡片”的线上资源包，您认为哪种获取和使用方式最方便？［单选题］
If provided with an online resource pack containing “video lessons + PPT courseware + portable cards,” which access and usage method do you find most convenient? ［Single Choice］
A. 直接通过网盘链接下载，自由使用
Direct download via cloud storage link, free to use
B. 集成在一个微信小程序里，一站式体验 Integrated into a WeChat mini-program for a one-stop experience
C. 在知识付费平台（如得到、慕课）订阅专栏
Subscription column on knowledge payment platforms (e.g., Dedao, MOOCs)
D. 通过邮件订阅，分期接收资料
Email subscription, receiving materials in phases
E. 其他：
Other:
*
10.
如果这套资源能系统、有趣地带您入门甲骨文，您认为一个可接受的价格区间是？（或您认为它应以何种模式存在？）［单选题］
If this resource pack can systematically and interestingly introduce you to oracle bone script, what do you consider an acceptable price range? (Or how do you think it should be offered?) ［Single Choice］
A. 应完全免费，作为公益资源传播
Should be completely free, disseminated as a public resource
B. 可支付少量费用（如9.9元-29元）支持创作者
Willing to pay a small amount (e.g., ¥9.9-¥29) to support creators
C. 如果内容丰富，愿意付费49元-99元
If content is rich, willing to pay ¥49-¥99
D. 更希望分模块单独购买，为感兴趣的部分付费
Prefer purchasing modules separately, paying only for parts of interest
E. 价格不是问题，内容质量和独特性最重要 Price is not an issue, content quality and uniqueness matter most
*
11.
您最常通过哪些平台或渠道发现有趣的文化活动或学习资源？［多选题］
Which platforms or channels do you most often use to discover interesting cultural activities or learning resources? ［Multiple Choice］
【多选题】
A. 抖音、快手 Tik tok , Kuaishou
B. 小红书 Xiaohongshu
C. Bilibili (B站) Bilibili
D. 微信（公众号、视频号、社群）
WeChat (public accounts, video channels, groups)
E. 微博 Weibo
F. 学校官网/社团通知
University websites/student club notices
G. 线下海报、朋友推荐
Offline posters, recommendations from friends
H. 其他：
Other:
*
12.
什么因素会促使您愿意将这样一个有趣的文化项目分享给朋友或在社交圈推荐？［多选题］What factors would motivate you to share such an interesting cultural project with friends or recommend it in your social circle? ［Multiple Choice］【多选题】
A. 内容本身让我感到惊艳、有收获
The content itself impresses me and is rewarding
B. 完成学习后获得有趣的证书或成就标识 Receiving fun certificates or achievement badges after completing learning
C. 有吸引力的分享激励机制（如优惠、积分）
Attractive sharing incentives (e.g., discounts, points)
D. 项目具有社交互动性，适合和朋友一起玩 The project is socially interactive, suitable for enjoying with friends
E. 单纯希望支持优秀的文化创新团队
Simply wishing to support an excellent cultural innovation team
F. 其他：
Other:
*
13.
对于尝试这样一个甲骨文学习项目，您最大的一个顾虑或疑问可能是什么？［单选题］
What would be your biggest concern or question about trying such an oracle bone script learning project? ［Single Choice］
A. 担心内容不够专业、准确
Concern about content not being professional or accurate enough
B. 担心形式大于内容，学不到东西
Concern that style overrides substance, leading to little actual learning
C. 担心自己时间不够，无法坚持
Concern about lacking enough time to persist
D. 对双语形式中的语言部分（英语/汉语）感到有压力
Feeling pressured by the language aspect (English/Chinese) in the bilingual format
E. 没有明显顾虑
No significant concerns
F. 其他（请简要说明）
Other (please briefly specify)
14.
（选填）如果您是老师、教育或文化机构工作者，您认为这个项目以何种形式进入您所在的场景最有合作潜力？［简答题］
(Optional) If you are a teacher, educator, or cultural institution professional, in what form do you think this project could best collaborate within your context? ［Short Answer］
15.
（选填）关于如何让甲骨文或传统文化学习变得更酷、更有吸引力，您有任何其他的想法、建议或期待吗？［简答题］
(Optional) Do you have any other ideas, suggestions, or expectations on how to make oracle bone script or traditional culture learning cooler and more attractive? ［Short Answer］
       感谢你，与我们一同完成了这场跨越三千年的对话。你的每个选择，都像先民在龟甲上刻下的一道深思熟虑的笔画；你的每次勾选，都像为一条文明的裂纹赋予了现代的解读。这些细密的反馈，终将汇聚成我们前进的“兆纹”，指引我们把这件事做得更好。
       愿你从古老的智慧中，常获新的启发。
Thank you for completing this dialogue spanning three millennia with us. Each of your choices is like a deliberate stroke inscribed by ancient people on oracle bones; each mark you make is like a modern interpretation to a crack of civilization. This detailed feedback will ultimately converge into the “divination cracks” guiding our progress, helping us improve this endeavor. 
  May you continually draw new inspiration from ancient wisdom.
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