YUEYUN · Shaoxing Celebrities IP Creative Products Survey

Hello! Welcome to our survey. This questionnaire is about Shaoxing celebrity culture, creative products, digital experience and intangible cultural heritage (ICH). All data is only for project research and product improvement. It’s anonymous and will take about 1 minute. Thank you for your support!
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1.Your Gender
A. Male
B. Female
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2.Your Age
A. Under 18
B. 18-25
C. 26-35
D. 36-50
E. Over 50
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3.Do you know Shaoxing celebrities (Lu Xun, Wang Xizhi, etc.)?
A. Very well
B. Quite well
C. So-so
D. A little
E. Not at all
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4.Have you bought Chinese cultural & creative products?
A. Often
B. Sometimes
C. Looked but not bought
D. Never
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5.Would you buy Q-version (cute) Shaoxing celebrity merchandise?
A. Definitely yes
B. Yes
C. Neutral
D. No
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6.Do you like cultural products with modern technology (AR, digital human, AI design)?
A. Very much
B. Yes
C. Neutral
D. No
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7.How do you prefer to learn about Chinese culture?
A. Short videos
B. Creative goods
C. Scenic spots
D. Books
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8.Acceptable price (USD)
A. Under 5
B. 5-10
C. 10-20
D. Over 20
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9.Your purpose to buy (Multiple choice)【多选题】
A. Souvenir
B. Daily use
C. Gift
D. Collection
E. Social share
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10.Preferred shopping way(Multiple choice)【多选题】
A. Online
B. Offline store
C. Cultural fair
D. Gift box
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11.Do you need bilingual explanation (English + Chinese) on products?A. Very necessaryB. NecessaryC. Not necessary
A. Very necessary
B. Necessary
C. Not necessary
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12.Do you welcome Shaoxing culture in your country?
A. Strongly welcome
B. Welcome
C. Neutral
D. Not welcome
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13.Would you buy products with Chinese ICH (paper-cut, clay figurine)?
A. Definitely yes
B. Yes
C. Neutral
D. No
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14.Would you join ICH handcraft experience?
A. Very willing
B. Willing
C. Neutral
D. Unwilling
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15.Your advice for YUEYUN:(Text input)
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