大学生咖啡消费的社交动机、身份认同以及其对校园消费的影响

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1.
Are you a current student of CUHK(SZ)? / 您是香港中文大学（深圳）在读学生吗？
Yes / 是
No / 不是
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2.
Academic Year / 年级
Year 1 / 大一
Year 2 / 大二
Year 3 / 大三
Year 4 / 大四
Postgraduate / 研究生
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3.
School / 学院
SME 经管学院
SDS 数据科学学院
SSE 理工学院
HSS 人文社科学院
MED 医学院
MUS 音乐学院
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4.
How often do you drink coffee? / 您饮用咖啡的频率是?
A. Almost daily / 几乎每天
B. 3-5 times per week / 每周3-5次
C. 1-2 times per week / 每周1-2次
D. 1-3 times per month / 每月1-3次
E. Rarely or never / 极少或从不
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5.
Where do you typically purchase/drink coffee? (Multiple choice) / 您通常在哪里购买/饮用咖啡?（可多选）【请选择1-6项】
A. Campus cafe (e.g. Starbucks, A CUP OF TEA, Symposium, Uchiyama Shoten / 校内咖啡店（如星巴克、一瓯茶、会饮咖啡、内山书店）
B. Off-campus chain brands (e.g., Starbucks, Luckin, Manner) / 校外连锁品牌（如星巴克、瑞幸、Manner等）
C. Off-campus independent boutique cafes / 校外独立精品咖啡馆
D. Convenience stores (e.g., 7-Eleven, FamilyMart, Tmall Supermarket) / 便利店（如7-11、全家、 天猫超市）
E. Brew at home/dorm (e.g., drip bags, instant, coffee beans) / 自己冲泡（挂耳、速溶、咖啡豆）
F. Other / 其他
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6.
On average, how much do you spend per coffee purchase? / 您平均每次在咖啡上的花费大约是?
A. ¥15 and below / 15元及以下
B. ¥16 - ¥30 / 16-30元
C. ¥31 - ¥45 / 31-45元
D. ¥46 and above / 46元以上
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7.
How has your coffee consumption changed since entering university? / 进入大学以来，您的咖啡消费习惯发生了怎样的变化?
A. Increased significantly / 显著增加
B. Increased slightly / 略有增加
C. Stayed the same / 没有变化
D. Decreased slightly / 略有减少
E. Decreased significantly / 显著减少
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8.
Which factors prevent you from consuming coffee more frequently? (Multiple choice) / 哪些因素会阻碍您更频繁地消费咖啡?（可多选）【请选择1-7项】
A. Price is too high / 价格过高
B. Health concerns (e.g., insomnia, heart palpitations) / 担心影响健康（如失眠、心悸）
C. Dislike the taste / 不喜欢咖啡的味道
D. Inconvenient to purchase on/near campus / 校园/周边购买不方便
E. Prefer other alternatives (e.g., tea, energy drinks) / 有更喜欢的替代品（如茶、功能饮料）
F. No inhibiting factors / 没有阻碍因素
G. Other / 其他
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9.

  1. To what extent do you agree with the following statements regarding your reasons for drinking coffee? / 您在多大程度上同意以下关于饮用咖啡原因的陈述？
    (Please select one option for each row) / （请为每一行选择一个选项)

Strongly Agree / 很同意Agree / 同意Neutral / 一般Disagree / 不同意Strongly Disagree / 很不同意
To stay awake / 提神醒脑
To stay awake / 提神醒脑
To improve concentration for studying/work / 提高学习/工作专注力
To improve concentration for studying/work / 提高学习/工作专注力
It's a daily habit / 这已成为日常习惯
It's a daily habit / 这已成为日常习惯
For personal enjoyment of the taste / 个人享受咖啡的风味
For personal enjoyment of the taste / 个人享受咖啡的风味
To relax and relieve stress / 为了放松和缓解压力
To relax and relieve stress / 为了放松和缓解压力
To socialize with others / 为了与他人社交
To socialize with others / 为了与他人社交
To experience a particular lifestyle / 为了体验某种生活方式
To experience a particular lifestyle / 为了体验某种生活方式
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10.
This section explores the connection between coffee choices and social identity. / 本部分旨在探究咖啡选择与社会身份之间的联系。
(Please select one option for each row) / （请为每一行选择一个选项)
Strongly Agree / 很同意Agree / 同意Neutral / 一般Disagree / 不同意Strongly Disagree / 很不同意
You care a lot about the brand of the coffee you drink. / 你很看重你所喝咖啡的品牌。
You care a lot about the brand of the coffee you drink. / 你很看重你所喝咖啡的品牌。
You are keen to try trendy and popular "internet-famous" coffee drinks. / 你喜欢尝试最近很火、很热门的网红咖啡口味。
You are keen to try trendy and popular "internet-famous" coffee drinks. / 你喜欢尝试最近很火、很热门的网红咖啡口味。
You often talk with your friends about the coffee tastes you like. /你经常会和朋友们聊起各自喜欢喝的咖啡口味。
You often talk with your friends about the coffee tastes you like. /你经常会和朋友们聊起各自喜欢喝的咖啡口味。
You sometimes form an initial impression of a person based on their choice of coffee brand or type. / 你有时会根据一个人选择的咖啡品牌或类型，来形成对他的初步印象。
You sometimes form an initial impression of a person based on their choice of coffee brand or type. / 你有时会根据一个人选择的咖啡品牌或类型，来形成对他的初步印象。
You sometimes choose specific coffee brands or post about coffee on social media to shape how others perceive you. / 你有时会选择特定的咖啡品牌或在社交媒体上发布关于咖啡的内容，以此来塑造他人对你的看法。
You sometimes choose specific coffee brands or post about coffee on social media to shape how others perceive you. / 你有时会选择特定的咖啡品牌或在社交媒体上发布关于咖啡的内容，以此来塑造他人对你的看法。
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11.
When you try a new coffee brand or cafe, how likely are you to share it on social media? / 当您尝试一个新的咖啡品牌或咖啡馆时，您有多大可能会在社交媒体上分享?
A. Very likely / 非常可能
B. Somewhat likely / 比较可能
C. Neutral / 不确定
D. Not very likely / 不太可能
E. Not at all likely / 完全不可能
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12.
What are the MAIN reasons for your increased coffee consumption at university? (Multiple choice) / 您在大学期间咖啡消费增加的主要原因是?（可多选）【请选择1-7项】
A. Higher academic workload and pressure / 学业负担和压力增大
B. Influence of roommates, classmates, or friends / 受到室友、同学或朋友的影响
C. More social occasions that involve coffee (e.g., group meetings, dating) / 更多涉及咖啡的社交场合（如小组讨论、约会）
D. Increased availability and convenience of coffee on/near campus / 校园内/周边更容易买到咖啡
E. Developing a more mature or specific personal taste / 形成了更成熟或更个人化的口味
F. To align with a desired campus image or lifestyle / 为了与期望的校园形象或生活方式保持一致
G. Other / 其他
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13.
This increase in consumption primarily involves: (Please choose one) / 消费的增加主要体现在:（请选择一项）
A. Drinking coffee alone (e.g., while studying) / 个人消费（如:独自学习时）
B. Drinking coffee with others in social settings / 社交消费（如:与他人一起时）
C. A significant increase in both solo and social consumption / 个人与社交消费均有显著增加
D. Others / 其他
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14.

This section aims to understand the social functions of coffee consumption and its connection to personal identity. / 本部分旨在了解咖啡消费的社交功能及其与个人身份的联系。

(Please select one option for each row) / （请为每一行选择一个选项）

Strongly Agree / 很同意Agree / 同意Neutral / 一般Disagree / 不同意Strongly Disagree / 很不同意
Talking about coffee is a good way to break the ice and connect with new people. / 聊咖啡是破冰和结识新朋友的好方法。
Talking about coffee is a good way to break the ice and connect with new people. / 聊咖啡是破冰和结识新朋友的好方法。
Coffee is an essential part of your social meetings (e.g., catching up with friends, group discussions, dates). / 咖啡是你社交聚会（如：朋友小聚、小组讨论、约会）中必不可少的一部分。
Coffee is an essential part of your social meetings (e.g., catching up with friends, group discussions, dates). / 咖啡是你社交聚会（如：朋友小聚、小组讨论、约会）中必不可少的一部分。
If a senior student or someone you admire recommends a coffee brand, you are more likely to try it. / 如果有学长学姐或你钦佩的人推荐某个咖啡品牌，你很可能会去尝试。
If a senior student or someone you admire recommends a coffee brand, you are more likely to try it. / 如果有学长学姐或你钦佩的人推荐某个咖啡品牌，你很可能会去尝试。
Your coffee choices are influenced by what your close friends usually drink. / 你亲密的朋友通常喝什么，会影响你的咖啡选择。
Your coffee choices are influenced by what your close friends usually drink. / 你亲密的朋友通常喝什么，会影响你的咖啡选择。
The coffee you drink helps you express your personal style and identity. / 你喝的咖啡帮助你表达你的个人风格和身份。
The coffee you drink helps you express your personal style and identity. / 你喝的咖啡帮助你表达你的个人风格和身份。
You choose coffee brands that align with the "aesthetic" or lifestyle you want to present (e.g., refined, minimalist, hard-working). / 你会选择与你想呈现的“人设”或生活方式（如：精致的、极简的、努力奋斗的）相契合的咖啡品牌。
You choose coffee brands that align with the "aesthetic" or lifestyle you want to present (e.g., refined, minimalist, hard-working). / 你会选择与你想呈现的“人设”或生活方式（如：精致的、极简的、努力奋斗的）相契合的咖啡品牌。
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15.
In which of the following social situations are you MOST likely to drink coffee? (Please choose one) / 在以下哪种社交场合中，您最有可能消费咖啡?（请选择一项）
A. Informal gatherings with close friends (e.g., catching up, chatting) / 好友间的非正式聚会（如:闲聊、小聚）
B. Collaborative academic settings (e.g., group discussions, project meetings) / 协作学习场合（如:小组讨论、项目会议）
C. Romantic or formal social engagements (e.g., dates, important meetings) / 浪漫或正式的社交约会（如:约会、重要会面）
D. I do not typically consume coffee in social settings. / 我通常不在社交场合消费咖啡。
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16.
What is your PRIMARY social purpose for drinking coffee in such situations? (Multiple choice) 在此类社交场合中，您消费咖啡的主要社交目的是什么?（可多选）【请选择1-5项】
A. To facilitate communication: It makes conversations flow more smoothly and reduces awkwardness. / 为了促进沟通:让谈话更顺畅，减少尴尬。
B. To build rapport: Sharing a coffee activity helps to quickly establish a closer relationship. / 为了建立关系:通过一起喝咖啡这个行为，快速拉近关系。
C. To fulfill a social ritual: Coffee serves as a natural and appropriate reason or prop for a meet-up. / 为了完成社交仪式:咖啡是促成见面或维持社交的一个自然而合适的理由或“道具”。
D. To engage in identity performance: It allows me to showcase my tastes and lifestyle, shaping how others perceive me. / 为了进行身份展示:通过它可以展示我的品味与生活方式，塑造他人对我的看法。
E. Other (please specify): / 其他（请说明）:
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Do you have any other thoughts, feelings, or suggestions regarding coffee consumption on campus? (Optional) / 对于在校园内消费咖啡，您还有任何其他的想法、感受或建议吗?（选填）
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