Skechers Marketing Strategy Customer Evaluation Survey

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1. Have you purchased or used Skechers products in the past 12 months? (Single choice)
A. Yes
B. No (Thank you for your time; you may exit the survey)
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2. Which age group do you belong to? (Single choice)
A. Under 18
B. 18-24
C. 25-34
D. 35-44
E. 45-54
F. 55 and above
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3. What is your gender? (Single choice)
A. Male
B. Female
C. Prefer not to say
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4. Which consumer group is Skechers primarily targeting? (Multiple choice)
A. Teenagers seeking trendy footwear
B. Young adults pursuing comfort and affordability
C. Middle-aged consumers prioritizing daily wear comfort
D. Fitness enthusiasts needing sports performance
E. Casual wear lovers valuing versatility
F. Other
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5. How would you rate the overall comfort of Skechers products you have used or known? (1 = very dissatisfied, 5 = very satisfied)
A.1
B.2
C.3
D.4
E.5
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6. How do you evaluate your satisfaction with Skechers products that you have used or are aware of? (1 = very dissatisfied, 5 = very satisfied)
A.1
B.2
C.3
D.4
E.5
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7.How do you perceive the price-performance ratio of Skechers? (Single choice)
A. Very cost-effective
B. Reasonable value for money
C. Slightly overpriced
D. Too expensive
E. Not sure
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8. Through which channel did you most recently purchase or learn about Skechers products? (Multiple choice)
A. Offline flagship stores
B. Third-party e-commerce platforms
C. Skechers' official website/app
D. Distributor stores/supermarket counters
E. Social media recommendations
F. Celebrity endorsements or event sponsorships
G. Other
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9. How satisfied are you with the convenience of purchasing Skechers products? (1 = very dissatisfied, 5 = very satisfied)
A.1
B.2
C.3
D.4
E.5
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10. Have Skechers' promotions influenced your purchase decision? (Single choice)
A. Yes, significantly
B. To some extent
C. No, not at all
D. I haven't noticed any promotions
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11. What do you think is the biggest difference between Skechers and its competitors ? (Single choice)
A. More comfortable design
B. More affordable pricing
C. Trendier appearance
D. Better environmental sustainability
E. Other
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12. What is your current occupation? (Single choice)
A. Student
B. Office worker
C. Professional
D. Entrepreneur
E. Retired
F. Other
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