对VITO和特斯拉品牌认知度

<SHANGHAI LIXIN UNIVERSITY OF ACCOUNTING AND FINANCE>
Name：qinyuxiao
I would like you to complete an anonymous online survey that will take
approximately 10–15 minutes. Your participation is completely voluntary, and
there will be no negative consequences for not participating.
If you choose to take part, you have the right to:
• Withdraw from the survey at any time without penalty.
• Request access to the aggregated results once the study is complete.
• Have your data kept strictly confidential; no personally identifiable information
will be shared.Data Usage:
1. I will provide you with a copy of the final report; data will be aggregated so
individuals cannot be identified.
2. (Optional) I may quote anonymous comments with your permission.
3. A summary of results will be shared with your organization (if applicable) or
made available upon request.
Thank you for considering participating in this study. If you have any questions,
please contact my supervisor or me.
The university requires that all participants are informed that if you have any
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preferred, an independent contact at teacher.
*
1. 您的性别Gender:
男 Male
女 Female
不愿透露 Prefer not to say
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2. 您的年龄Age:
20岁以下 Under 20
21–30岁 21–30
31–40岁 31–40
41–50岁 41–50
50岁以上 Over 50
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3.What is your occupation?您的职业是什么？
Student / 学生
Enterprise employee / 企业职员
Civil servant / 公务员 / 事业单位人员
Freelancer / 自由职业者
Business owner / 企业主 / 个体经营者
Retiree / 退休人员
Other其他
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4.What is your monthly personal income?您每月的个人收入是多少？

Below 3,000 yuan / 3000 元以下
3,000–5,000 yuan / 3000–5000 元
5,000–8,000 yuan / 5000–8000 元
8,000–12,000 yuan / 8000–12000 元
12,000–20,000 yuan / 12000–20000 元
Above 20,000 yuan / 20000 元以上
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5. 您近期是否计划购买新能源汽车?Do you plan to purchase a new energy vehicle in the near future?
是 Yes
否 No
不确定 Not sure
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6. 您目前属于以下哪类用户？
问界 M8 车主 AITO M8 owner
特斯拉 Model Y 车主 Tesla Model Y owner
两者都不是（考虑购买 / 暂无计划）Neither (considering / not planning)
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7. 您主要通过哪些渠道了解新能源汽车品牌?（可多选）Through which channels do you mainly learn about new energy vehicle brands? (Multiple choice)【多选题】
线上平台Online platforms
品牌官网/官方账号Brand official websites
线下体验店Offline experience stores
亲友推荐Recommendations from friends or family
汽车博主Car bloggers
车展Auto shows
其他Others
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8. 您更偏好哪种宣传模式？Which marketing model do you prefer?
问界：直播模式（互动强、实时讲解）AITO: live broadcast (interactive, real-time explanation)
特斯拉：线下门店 + 静态线上宣传Tesla: offline stores + static online promotion
无明显偏好No preference
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9.问界直播对品牌认知与购买意愿的作用效果
Effectiveness of AITO’s live broadcasts for brand awareness and purchase intention
1
2
3
4
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10.您认为华为对问界 M8的重要程度？How important is Huawei’s role in AITO M6?
很不满意Strongly Dissatisfied
很满意Strongly Satisfied
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11.您是否会因为华为而选择问界 M8？Would you choose AITO M8 because of Huawei?
一定会Definitely yes
可能会Probably yes
一般Neutral
可能不会Probably no
一定不会Definitely no
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12.问界 M8 与特斯拉 Model Y 外观设计满意度调查
Satisfaction Survey on Exterior Design: AITO M8 vs. Tesla Model Y
非常不满 ；Strongly Dissatisfied不满意 ；Dissatisfied一般 ； Neutral满意； Satisfied非常满意；Strongly Satisfied
问界 M6 外观设计  AITO M6 – Exterior styling
问界 M6 外观设计  AITO M6 – Exterior styling
特斯拉 Model Y 外观设计Tesla Model Y – Exterior styling
特斯拉 Model Y 外观设计Tesla Model Y – Exterior styling
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13.问界公司和特斯拉公司服务满意度调查
Satisfaction Survey on Service: AITO M6 vs. Tesla Model Y
非常不满 ；Strongly Dissatisfied不满意 ；Dissatisfied一般 ； Neutral满意； Satisfied非常满意；Strongly Satisfied
问界 M6 — 4S 店服务（接待、试驾、售后、维修保养）AITO M6 – 4S Store Service (reception, test drive, after-sales, maintenance)
问界 M6 — 4S 店服务（接待、试驾、售后、维修保养）AITO M6 – 4S Store Service (reception, test drive, after-sales, maintenance)
特斯拉 Model Y — 门店及线上服务（接待、试驾、售后、维修保养）Tesla Model Y – Store ＆ Online Service (reception, test drive, after-sales, maintenance)
特斯拉 Model Y — 门店及线上服务（接待、试驾、售后、维修保养）Tesla Model Y – Store ＆ Online Service (reception, test drive, after-sales, maintenance)
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14.智能驾驶

Intelligent Driving
非常不满 ；Strongly Dissatisfied不满意 ；Dissatisfied一般 ； Neutral满意； Satisfied非常满意；Strongly Satisfied
问界 M6 — 智能驾驶AITO M6 – Intelligent Driving
问界 M6 — 智能驾驶AITO M6 – Intelligent Driving
特斯拉 Model Y — 智能驾驶Tesla Model Y – Intelligent Driving
特斯拉 Model Y — 智能驾驶Tesla Model Y – Intelligent Driving
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15.电池与续航

Battery & Range Performance
非常不满 ；Strongly Dissatisfied不满意 ；Dissatisfied一般 ； Neutral满意； Satisfied非常满意；Strongly Satisfied
问界 M6 — 电池性能AITO M6 – Battery performance
问界 M6 — 电池性能AITO M6 – Battery performance
特斯拉 Model Y — 电池性能Tesla Model Y – Battery performance
特斯拉 Model Y — 电池性能Tesla Model Y – Battery performance
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16. 您认为 AITO 的营销优势是?What do you think are AITO’s marketing advantages? 【多选题】
鸿蒙座舱Hongmeng cockpit
线下门店多、体验方Numerous offlinestores,convenient experience
产品性价比高High cost-performance ratio of products
本土化营销更贴近用户Localized marketing closer to users
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17.您认为特斯拉的营销优势是？What do you think are Tesla’s marketing advantages? 【多选题】
全球品牌影响力强 Strong global brand influence
科技感与自动驾驶标签 Sense of technology and autonomous driving label
线上直营、模式简单 Online direct sales, simple model
用户自发传播、口碑强 Strong user-generated communication and reputation
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18.您认为特斯拉ModelY和问界M8公司认可度差异主要体现在？
In your opinion, what are the main differences in corporate recognition between Tesla Model Y and AITO M8?
【多选题】
智能驾驶Intelligent driving
售后服务After-sales service
品牌宣传Brand promotion
4S 店 / 线下服务4S / offline service
电池与续航Battery ＆ range
外观与内饰Exterior ＆ interior
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19. 您觉得 AITO 在品牌营销上最需要改进的是?（可多选）What do you think AITO most needs to improve in brand marketing? (Multiple choice)【多选题】
提高品牌知名度 Improve brand awareness
明确独立品牌形象（减少对华为依赖）Clarify independent brand image (reduce dependence on Huawei)
丰富线上营销内容 Enrich online marketing content
提升线下体验服务 Improve offline experience services
加强用户口碑运营 Strengthen user reputation management
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  • 20.What are the main differences between AITO M89 and Tesla Model Y in products, services, and marketing?您认为问界 M8与特斯拉 Model Y 在产品、服务、营销上最主要的差异是什么请具体说明？
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