Starbucks China Digital Membership Experience Survey

Part 1: Demographic Information
*
1.Your age group:
A.Under 18
B.18-24
C.25-34
D.35-44
E.45 or above
*
2.How often do you use the Starbucks app?
A.Daily
B.Several times a week
C.Once a week
D.Occasionally
E.Rarely or never
*
3.How long have you been a Starbucks member?
A.Less than 6 months
B.6-12 months
C.1-2 years
D.More than 2 years
*
4. The app's personalization features (e.g., recommended drinks based on past purchases) meet my expectations. (Rating: 1-5)
1
5
*
5.The app is easy to use for browsing menu, placing orders, and redeeming rewards. (Rating: 1-5)
1
5
*
6.The reward features (e.g., points system, task-based rewards) are engaging and motivating. (Rating: 1-5)
1
5
*
7.The redemption process for rewards is frictionless and convenient. (Rating: 1-5)
非常不满意
非常满意
*
8. The app provides timely and relevant recommendations that match my preferences. (Rating: 1-5)
非常不满意
非常满意
*
9.Interactive features (e.g., gamified challenges or personalized cards) would increase my engagement. (Rating: 1-5)
非常不满意
非常满意
*
11.What features do you like most about the Starbucks app? (Open-ended)
*
12.What improvements would you suggest for personalization and rewards? (Open-ended)
*
13.How does the app's experience affect your loyalty to Starbucks? (Open-ended)
*
14. Overall satisfaction with the Starbucks digital membership experience. (Rating: 1-5)
非常不满意
非常满意
*
15.Any other comments or suggestions? (Open-ended)
Thank you for participating! Your responses will help improve the Starbucks app.
Powered By www.wjx.cn
Report