Honda Civic Satisfaction Survey

Thank you for participating in this survey. We will strictly keep your information confidential.
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1.
Your gender:
A. Male
B. Female
C. Other
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2.
Your age group:
A. 18 - 25 years old
B. 26-35 years old
C. 36-45 years old
D. 46-55 years old
E. over 55 years old
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3.
How satisfied are you with the power output of the Honda Civic?
A. Very satisfied
B. Satisfied
C. Normal
D. Dissatisfied
E. Extremely dissatisfied
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4.
When you are driving or learning about the Honda Civic, which of the following power-related performances do you pay the most attention to?【排序题】
  • A. acceleration performance
  • B. Fuel economy
  • C. Control stability
  • D.Engine noise reduction
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5.
Do you think the product positioning of Honda Civic is in line with its actual performance? 
A.Perfect match
B.Basic match
C. Normal
D. Basic not match
E. Complete mismatch
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6.
Which aspects of the Honda Civic do you think convey its value most clearly? (Multiple choices, 1-4 options are available)【多选题】
A. Sportive design
B. Practical Cost-Effectiveness
C. Brand Reliability
D. Technological Configuration Level
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7.
Have you purchased a Honda Civic? 
A. Yes
B. No
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8.
After purchasing the Honda Civic, what aspect do you consider the most satisfactory? 
A. Power Performance
B. Design of Appearance
C. Spatial Practicality
D. Configuration Richness
E. Others
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9.
What was the main reason for your not purchasing the Honda Civic? (Single choice)
A. The price exceeds the budget.
B. The power does not meet the expected level.
C. The configuration is not to one's liking
D. Preference for other vehicle models
E. other
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10.
During your exploration of the Honda Civic, what were the main channels through which you obtained information? 【多选题】
A. Automobile Media Reviews
B. Real Vehicle Experience at 4S Store
C. Recommendation from Friends and Family
D. Online social platforms (such as Douyin / Xiaohongshu, etc.)
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11.
Among the following factors, which one has the greatest impact on your intention to purchase a Honda Civic? 
A. Performance of power output
B. Product Price
C. Brand Reliability
D. Configuration Level
E. Design of Appearance
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12.
If you are considering purchasing a Honda Civic, which of the following configurations would you give priority to?【请选择1-4项】
A. Intelligent Driving Assistance System
B. High-performance engine
C. Comfortable seats / Air conditioning
D. Large-sized central control screen
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13.
Please rate the satisfaction level for the following value dimensions of the Honda Civic (1 = extremely dissatisfied, 5 = extremely satisfied):
12345
Match between price and configuration
Match between price and configuration
Brand reputation and actual experience
Brand reputation and actual experience
Product promotion and actual performance
Product promotion and actual performance
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14.
Among the following external factors, which ones would reduce your willingness to purchase a Honda Civic? (Multiple choices, 1-4 options are available)【多选题】
A. Competitors at the same level are conducting price reduction promotions.
B. Increase in fuel prices
C. Negative quality news
D. Changes in Vehicle Purchase Policies
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15.
  1. Please rank the following purchasing decision factors according to their degree of influence (1 = the greatest influence, 4 = the least influence)
【排序题】
  • Power performance
  • Price range
  • Configuration level
  • Brand reputation
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16.
Would you recommend it to your friends around you?
Yes
No
Not sure
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