感谢您能来参加我的调查问卷！此问卷是关于探究服装行业全渠道零售服务与中国消费者的顾客满意和重购意向。填写前请确保您有过全渠道零售服务的购买经验。谢谢大家。
请您回忆通过线上线下渠道相 结合购买服装的购物经历，确定一个品牌( 例如：ZARA、H&M、Newlook、优衣库等），根据您在通过使用该商家提供的全渠道零售服务中个人的感觉进行回答问题。其中 1 代表强烈不同意，2代表不同意，3代表中立，4代表同意，5 代表强烈同意。本次调查只针对全渠道零售服务体验，在您回答问题时商品质量与品牌偏好等因素暂不用考虑。
Thank you for coming to my questionnaire! This questionnaire is about exploring the omni-channel retailing service of clothing industry and the customer satisfaction and repurchase intention of Chinese consumers. Make sure you have experience in purchasing clothing by omni-channel retailing services before answering questions. Thank you.
Please recall the shopping experience of purchasing clothing through online and offline channels, identify a brand(i.e. ZARA,H&M,UNIQOL, Newlook), and answer questions according to your personal feelings in using the omni-channel retailing service provided by the retailer. Specifically, 1 means strongly disagree, 2 means disagree, 3 means neutral, 4 means agree, 5 means strongly agree. This survey only focuses on the omni-channel retailing service experience. The factors such as product quality and brand preference are not considered when you answer the questions.
Note: Omni-channel retailing service refers to the integration of entity channel, e-commerce channel and mobile e-commerce channel to sell goods or services in order to meet the needs of consumers at any time, anywhere and in any way, and to provide customers with seamless purchase experience.
