Customer Revisit Intention to Restaurants in Singapore Questionnaire

An invitation to participate in a research project being conducted for the module Business Research Project (PSB6013CL), offered under Coventry University at PSB Academy Singapore.

Dear Sir/Madam, I am seeking individuals aged 21 years old and above who have dined at restaurants in Singapore within the past 12 months and pay for their own dining expenses independently to participate in this project.

Purpose

· The project is designed to explore four core factors: perceived price justice, perceived restaurant food healthiness, service quality and restaurant atmosphere, and examine how these factors affect customer revisit intention.

· The study follows this logic chain: Business symptom: some restaurant operators need to improve repeat patronage and customer loyalty. Underlying cause: customers may reassess whether restaurant dining offers sufficient value when price fairness, healthy food options, service delivery and dining environment do not meet expectations. Measurable research path: these four factors will be measured as independent variables using five-point Likert-scale survey data, and their statistical relationships with customer revisit intention will be tested. Data-based solution: the significant predictors will show which operational areas restaurants should prioritise to increase revisit intention.

· This research is being conducted by WangHaoran (student from Coventry University at PSB Academy Singapore).

The type of questions you will be asked

· If you agree to participate, you will be asked to rate your level of agreement with statements related to perceived price justice, perceived restaurant food healthiness, service quality, restaurant atmosphere and customer revisit intention towards restaurants in Singapore.

· Demographic questions will be used only to describe the sample. No full name, phone number, NRIC, home address, employer name or other direct identifiers will be collected.

What will be required from you

· Please answer all questions honestly. The questionnaire will take approximately 8-10 minutes to complete.

· Participation is completely voluntary. You may withdraw before submitting the online questionnaire by closing the browser window. Because responses are anonymous, a submitted response cannot be identified and removed after submission.

· Responses are strictly confidential and will only be reported in aggregated form.

What happens to this information?

· The results will help organisations in the Singapore F&B restaurant industry understand the key drivers of customer revisit intention.

· Only aggregated results will be analysed and reported in the dissertation for PSB6013CL Business Research Project.

· Only the primary researcher will have access to the anonymous coded dataset. The dataset will be stored on a password-protected device and retained for at least five years according to university requirements before secure deletion.

Informed Consent

After reading this explanatory statement, continuing to the questionnaire will signify that you voluntarily consent to participate in this research. You confirm that you are aged 21 or above and understand that no direct personal identifiers will be collected.

If you would like to contact the researchers about any aspect of this study, please contact: Main Contact: WangHaoran, Email: 7806FTWA@psba.edu.sg; Supervisor: Dr Florence Ng, Email: florence.ng@psb-academy.edu.sg.

CUSTOMER REVISIT INTENTION TO RESTAURANTS IN SINGAPORE QUESTIONNAIRE

INSTRUCTION: This academic survey collects feedback for university business research. All answers are anonymous, and there are no right or wrong responses. Please select only one option for every question.

The questionnaire will take approximately 8-10 minutes to complete.

SCREENING QUESTIONS
*
1.
Have you dined at any restaurant in Singapore in the past 12 months?
Yes
No (end of survey)
*
2.
Are you aged 21 years old or above?
Yes
No (end of survey)
*
3.
Do you pay for your own restaurant dining expenses independently?
Yes
No (end of survey)
*
4.
Gender
Male
Female
Prefer not to say
*
5.
Age group
21-30 years old
31-40 years old
41-50 years old
Above 50 years old
Prefer not to say
*
6.
Monthly personal income (SGD)
Below $2,000
$2,000-$3,999
$4,000-$5,999
$6,000 and above
Prefer not to say
*
7.
Current employment status
Student
Employed full-time
Employed part-time
Self-employed
Not currently employed
Prefer not to say
*
8.
Average frequency of dining out at restaurants per month
Less than 2 times
2-4 times
5-8 times
More than 8 times
Other
Please answer the following statements using the five-point scale below: Strongly Disagree (SD), Disagree (D), Neither (N), Agree (A), Strongly Agree (SA)
*
9.
Perceived Price Justice (PPJ)
Strongly DisagreeDisagreeNeitherAgreeStrongly Agree
The prices charged by restaurants in Singapore are fair.
The prices charged by restaurants in Singapore are fair.
The prices charged by restaurants in Singapore are reasonable.
The prices charged by restaurants in Singapore are reasonable.
The prices charged by restaurants in Singapore are at an acceptable level.
The prices charged by restaurants in Singapore are at an acceptable level.
*
10.
Perceived Restaurant Food Healthiness (PRFH)
Strongly DisagreeDisagreeNeitherAgreeStrongly Agree
Restaurants in Singapore provide nutritionally balanced meals.
Restaurants in Singapore provide nutritionally balanced meals.
Restaurants in Singapore provide light food options.
Restaurants in Singapore provide light food options.
Restaurants in Singapore use fresh and natural ingredients.
Restaurants in Singapore use fresh and natural ingredients.
Restaurants in Singapore use healthy cooking methods.
Restaurants in Singapore use healthy cooking methods.
Food served in restaurants in Singapore helps consumers maintain a healthy weight.
Food served in restaurants in Singapore helps consumers maintain a healthy weight.
Restaurants in Singapore provide nutritional information about their food.
Restaurants in Singapore provide nutritional information about their food.
*
11.
Service Quality (SQ)
Strongly DisagreeDisagreeNeitherAgreeStrongly Agree
Staff at restaurants in Singapore provide quick service.
Staff at restaurants in Singapore provide quick service.
Staff at restaurants in Singapore are friendly and willing to help.
Staff at restaurants in Singapore are friendly and willing to help.
Staff at restaurants in Singapore make customers feel comfortable.
Staff at restaurants in Singapore make customers feel comfortable.
*
12.
Restaurant Atmosphere (RA)
Strongly DisagreeDisagreeNeitherAgreeStrongly Agree
Restaurants in Singapore have attractive interior designs.
Restaurants in Singapore have attractive interior designs.
Dining areas in restaurants in Singapore are thoroughly clean.
Dining areas in restaurants in Singapore are thoroughly clean.
Background music in restaurants in Singapore is pleasing.
Background music in restaurants in Singapore is pleasing.
*
13.
Customer Revisit Intention (CRI)
Strongly DisagreeDisagreeNeitherAgreeStrongly Agree
I intend to revisit restaurants in Singapore in the near future.
I intend to revisit restaurants in Singapore in the near future.
I would choose restaurants in Singapore again when dining out.
I would choose restaurants in Singapore again when dining out.
Restaurants in Singapore will be among my first choices when dining out.
Restaurants in Singapore will be among my first choices when dining out.

Thank you for your time and effort!

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