InterContinental Insider Experience Survey

Survey Description

Please read before completing the survey

2026 marks an important moment for InterContinental. As we continue to strengthen how the brand shows up in Greater China, we want to better understand how our hotels are bringing InterContinental insider knowledge to life through distinctive local experiences.

InterContinental Concierge plays a critical role in this. Their destination expertise, local connections and trusted recommendations help guests discover a deeper and more fascinating side of each destination.

This survey is designed to collect two types of input from hotels: current Insider Experiences, and potential exceptional experience resources that InterContinental Concierge would confidently recommend to high-value guests.

This is a resource and insight mapping exercise. It is not an execution commitment or partnership confirmation.

Start answering

InterContinental Insider Experience Survey

The survey should be led by InterContinental Concierge, with input from Marketing Communications, F&B, Commercial, Sales or other relevant teams where needed.

Thank you for helping us capture and strengthen the unique insider knowledge across InterContinental hotels in Greater China.

Survey Structure

Section 1: Basic Information

Hotel contact details

Section 2: Current Hotel Insider Experiences

Experiences that are already offered by the hotel or have recently taken place.

Section 3: Potential Exceptional Experience Resources

Local cultural resources, partnerships, connections or ideas with strong uniqueness and exceptional potential.

Section 1: Basic Information

1. Full hotel name in English

2. Hotel holidex code

3. City

4. Your name

5. Your title

6. Your email address

7. InterContinental Concierge is a key carrier of the brand's insider knowledge and destination expertise.

Through this survey, we hope to reconnect and strengthen the InterContinental Concierge network across Greater China, while continuing to capture destination insights, local connections and exceptional experience ideas from our hotels.

The GC Brand Team has created a dedicated WeCom group for InterContinental Concierge teams. Please scan the QR code below and have the Head Concierge or a designated InterContinental Concierge representative join the group for future brand updates, best-practice sharing and experience co-creation.

8. Current hotel status

Operating Hotel

Pre-opening Hotel

Section 2: Current Hotel Insider Experiences (Up to 5 experiences may be submitted)

Please share experiences that are currently offered by the hotel or have recently taken place. (Please note: regular room packages, standard afternoon tea promotions or buffet promotions do not fall under this category.)

The experience 1

1. What type of experience is this?

Taking guests out into the destination (Experiences built around local partnerships or destination resources, allowing guests to explore the city or destination more deeply. Examples: partnerships with cultural institutions, city explorations, niche local experiences, etc.)

Bringing external resources into the hotel (Experiences curated by the hotel or delivered by bringing external experts, partners or resources into the hotel. Examples: private events, limited-time exhibitions, insider talks, etc.)

This experience includes both formats

2. Please briefly describe the experience

2a. Experience name

Example: Xi'an Beilin Museum Private Tour and Rubbing Experience

2c. Please describe in 1-2 sentences what guests will do, see or participate in.

Example: Guests visit the Beilin Museum after regular opening hours for a private tour, guided by a senior expert, and take part in a traditional rubbing experience.

2d. What role does the hotel/InterContinental Concierge team play in this experience? [Multiple]

3. What is the most distinctive value of this experience? Please explain why this experience would be difficult for regular guests to access on their own, and what the hotel helps to unlock or make possible.

Example: The museum is opened privately after hours exclusively for hotel VIP guests, with a highly sought-after expert guide and rubbing experience made possible through InterContinental's long-standing relationship with the museum.

4. What is the purpose of this experience? [Multiple]

To enhance the guest experience and help guests gain deeper understanding of local culture

To support commercial conversion for the hotel

Others, please specify

5. Is this experience charged?

Complimentary

Paid experience. Please specify price/payment model.

6. If this is a paid experience, through which channels can guests book it? [Multiple]

Front Desk/InterContinental Concierge offline booking

Online package, such as official website/OTA

Owned channels, such as Stay Enhancement

Others, please specify:

7. How is this experience offered?

Long-term/regularly available

Seasonal or occasion-based, such as during festivals or fixed periods

One-off experience

Irregular basis

8. How is this experience currently communicated to guests? [Multiple]

InterContinental Concierge/Front Office verbal recommendation

Hotel official social media

In-hotel posters or collateral

Guest messaging/pre-arrival communication

Others, please specify

9. Please upload any relevant materials

Examples: posters, images, social posts, links, videos or other materials that help explain the experience.

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1. What type of experience is this?

This experience includes both formats

2a. Experience name

Example: Xi'an Beilin Museum Private Tour and Rubbing Experience

2c. Please describe in 1-2 sentences what guests will do, see or participate in.

Example: Guests visit the Beilin Museum after regular opening hours for a private tour, guided by a senior expert, and take part in a traditional rubbing experience.

2d. What role does the hotel/InterContinental Concierge team play in this experience? [Multiple]

4. What is the purpose of this experience? [Multiple]

To enhance the guest experience and help guests gain deeper understanding of local culture

To support commercial conversion for the hotel

Others, please specify

5. Is this experience charged?

Complimentary

Paid experience. Please specify price/payment model.

6. If this is a paid experience, through which channels can guests book it? [Multiple]

Front Desk/InterContinental Concierge offline booking

Online package, such as official website/OTA

Owned channels, such as Stay Enhancement

Others, please specify:

7. How is this experience offered?

Long-term/regularly available

Seasonal or occasion-based, such as during festivals or fixed periods

One-off experience

Irregular basis

8. How is this experience currently communicated to guests? [Multiple]

InterContinental Concierge/Front Office verbal recommendation

Hotel official social media

In-hotel posters or collateral

Guest messaging/pre-arrival communication

Others, please specify

9. Please upload any relevant materials

Examples: posters, images, social posts, links, videos or other materials that help explain the experience.

点击上传

1. What type of experience is this?

This experience includes both formats

2a. Experience name

Example: Xi'an Beilin Museum Private Tour and Rubbing Experience

2c. Please describe in 1-2 sentences what guests will do, see or participate in.

Example: Guests visit the Beilin Museum after regular opening hours for a private tour, guided by a senior expert, and take part in a traditional rubbing experience.

2d. What role does the hotel/InterContinental Concierge team play in this experience? [Multiple]

4. What is the purpose of this experience? [Multiple]

To enhance the guest experience and help guests gain deeper understanding of local culture

To support commercial conversion for the hotel

Others, please specify

5. Is this experience charged?

Complimentary

Paid experience. Please specify price/payment model.

6. If this is a paid experience, through which channels can guests book it? [Multiple]

Front Desk/InterContinental Concierge offline booking

Online package, such as official website/OTA

Owned channels, such as Stay Enhancement

Others, please specify:

7. How is this experience offered?

Long-term/regularly available

Seasonal or occasion-based, such as during festivals or fixed periods

One-off experience

Irregular basis

8. How is this experience currently communicated to guests? [Multiple]

InterContinental Concierge/Front Office verbal recommendation

Hotel official social media

In-hotel posters or collateral

Guest messaging/pre-arrival communication

Others, please specify

9. Please upload any relevant materials

Examples: posters, images, social posts, links, videos or other materials that help explain the experience.

点击上传

1. What type of experience is this?

This experience includes both formats

2a. Experience name

Example: Xi'an Beilin Museum Private Tour and Rubbing Experience

2c. Please describe in 1-2 sentences what guests will do, see or participate in.

Example: Guests visit the Beilin Museum after regular opening hours for a private tour, guided by a senior expert, and take part in a traditional rubbing experience.

2d. What role does the hotel/InterContinental Concierge team play in this experience? [Multiple]

4. What is the purpose of this experience? [Multiple]

To enhance the guest experience and help guests gain deeper understanding of local culture

To support commercial conversion for the hotel

Others, please specify

5. Is this experience charged?

Complimentary

Paid experience. Please specify price/payment model.

6. If this is a paid experience, through which channels can guests book it? [Multiple]

Front Desk/InterContinental Concierge offline booking

Online package, such as official website/OTA

Owned channels, such as Stay Enhancement

Others, please specify:

7. How is this experience offered?

Long-term/regularly available

Seasonal or occasion-based, such as during festivals or fixed periods

One-off experience

Irregular basis

8. How is this experience currently communicated to guests? [Multiple]

InterContinental Concierge/Front Office verbal recommendation

Hotel official social media

In-hotel posters or collateral

Guest messaging/pre-arrival communication

Others, please specify

9. Please upload any relevant materials

Examples: posters, images, social posts, links, videos or other materials that help explain the experience.

点击上传

1. What type of experience is this?

This experience includes both formats

2a. Experience name

Example: Xi'an Beilin Museum Private Tour and Rubbing Experience

2c. Please describe in 1-2 sentences what guests will do, see or participate in.

Example: Guests visit the Beilin Museum after regular opening hours for a private tour, guided by a senior expert, and take part in a traditional rubbing experience.

2d. What role does the hotel/InterContinental Concierge team play in this experience? [Multiple]

4. What is the purpose of this experience? [Multiple]

To enhance the guest experience and help guests gain deeper understanding of local culture

To support commercial conversion for the hotel

Others, please specify

5. Is this experience charged?

Complimentary

Paid experience. Please specify price/payment model.

6. If this is a paid experience, through which channels can guests book it? [Multiple]

Front Desk/InterContinental Concierge offline booking

Online package, such as official website/OTA

Owned channels, such as Stay Enhancement

Others, please specify:

7. How is this experience offered?

Long-term/regularly available

Seasonal or occasion-based, such as during festivals or fixed periods

One-off experience

Irregular basis

8. How is this experience currently communicated to guests? [Multiple]

InterContinental Concierge/Front Office verbal recommendation

Hotel official social media

In-hotel posters or collateral

Guest messaging/pre-arrival communication

Others, please specify

9. Please upload any relevant materials

Examples: posters, images, social posts, links, videos or other materials that help explain the experience.

点击上传

Section 3: Potential Exceptional Experience Resources

1. If a VIP guest is looking for a truly distinctive cultural experience in your city, what types of resources would you recommend? [Multiple]

Premium performances, such as theatre, musicals, stage productions or concerts

Renowned venues, such as museums, art galleries or landmark buildings

Local craftsmanship, such as local artisan workshops, intangible cultural heritage masters, private dining hosts, tea or incense masters

Private expert-led experiences, such as guided experiences by local experts, scholars or curators

Hidden local gems known mainly by insiders

Others. Please describe the local cultural resource and provide a brief introduction. (Example: Liangzhu Museum - a museum that showcases evidence of 5,000 years of Chinese civilisation and offers guests a deeper understanding of the origins of early Chinese civilisation.)

2. For the categories selected above, please share the specific places or resources you would most recommend

Example: Premium Performance - National Centre for the Performing Arts. (Please attach relevant links below if needed)

[Please select 1-2 item]

Recommended place 1

Recommended place 2 (Please leave blank if there is no specific recommendation)

Upload reference images or other materials for the recommended locations here.

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3. For the resources you recommended, what type of exceptional experience could the hotel potentially unlock for VIP guests? [Multiple]

VIP seats/best viewing or visiting position

Priority booking or fast-track access

Private access after hours or outside regular opening times

Behind-the-scenes access/in-depth experience

Hosted by the owner, artist, expert or specialist in person

Tailor-made experience content

Limited-capacity private experience

Exclusive access for hotel guests only

Others, please specify:

4. Why would this experience be considered exceptional? [Multiple]

Please select the most relevant 2-3 options.

Not normally accessible to regular visitors

Requires deep local relationships to make happen

Strongly reflects the city's cultural identity

Rare or time-sensitive

Endorsed by a notable figure, master or recognised authority

Reflects the spirit or character of the hotel's destination

Reflects the hotel's own unique resources or role

Others, please specify:

5. What is the hotel's relationship with the recommended resource? [Multiple]

Existing official hotel partner

Owner/investor resource

General Manager or management team's personal connection

Long-standing relationship maintained by InterContinental Concierge/Sales/Marketing team

Inspiration only; no direct relationship at this stage

Others, please specify:

6. Thinking about the exceptional experience recommended above, what is the one moment you would want guests to remember most? Please describe that moment.

Example 1: Not just watching the performance, but having the cast come down after the show to share a drink with front-row guests.

Example 2: Not just visiting the museum, but hearing the museum director tell the story behind a specific artwork after regular opening hours.

7. If this experience were to be developed into a new hotel Insider Experience, what would be the expected execution requirements?

7b. Would additional cost be involved?

Yes

To be confirmed

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