Smartphone Brand & User Survey

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1.
 What brand is your current phone?（select up to1）
A. Apple
B. Samsung
C. Huawei
D. Xiaomi
E. OPPO
F. vivo
G. OnePlus
H. Other
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2.
 How often do you change your phone?
A. Less than 1 year
B. 1–2 years
C. 2–3 years
D. More than 3 years
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3.
What is the most important factor when buying a phone?【多选题】
A. Price
B. Performance
C. Camera
D. Battery life
E. Brand
F. Screen quality
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4.
What price range can you accept?单选
A. Below ¥2000
B. ¥2000–¥4000
C. ¥4000–¥6000
D. Above ¥6000
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5.
What is the main reason you chose your current phone brand?单选
A. Brand reputation
B.Operating system (iOS/Android/HarmonyOS)
C.Camera quality
D.Value for money
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6.
How likely are you to recommend your current phone brand to others?
A.Definitely would
B.Probably would
C.Not sure
D.Probably would not
E.Definitely would not
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7.
What would make you finally leave your current phone brand?
A.A major quality issue on my current device
B.A competitor offering a much better feature I care about
C.My brand falling behind in software updates
D.A significant price increase on my next upgrade
E.Nothing — I plan to stick with this brand no matter what
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8.
How do you usually buy your phone?
A. Online
B. Physical store
C. Carrier contract
D. Other
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9.
Which information source do you rely on most before buying a phone?
A. Online reviews
B. Friends' recommendations
C. Advertisements
D. Store staff
E. Social media
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10.
Which brand do you think has the best camera?
A. Apple
B. Samsung
C. Huawei
D. Xiaomi
E. OPPO
F. vivo
G. Google
H. Other
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11.
What role does your phone brand play in your daily life?
A.It defines my style and personality — I care deeply about the brand I use
B.It’s a trusted tool I rely on, but I don’t feel emotionally attached
C.It’s purely functional — as long as it works, the brand doesn’t matter
D.It connects me to my social circle — I use what my friends or family use
E. I’ve never thought about it this way
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12.
 What is your opinion on foldable phones?
A. Very interested, willing to buy
B. Interested but too expensive
C. Not interested
D. Don't know
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13.
What is the biggest problem you have with your current phone?
A. Poor battery life
B. System lags
C. Insufficient storage
D. Overheating
E. Poor camera
F. Poor signal
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14.
What is your main reason for changing phones?
A. Old phone broken
B. Want new features
C. Old phone too slow
D. Contract ends
E. Outdated design
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15.
How important is phone design to you?
A. Very important
B. Somewhat important
C. Neutral
D. Not important
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16.
Which phone brands have you used before?
A. Apple
B.Samsung
C.Huawei
D.Xiaomi
E.OPPO
F.vivo
G. OnePlus
H.Other
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17.
 Which features are most important when choosing a phone? (Select up to 3)
A. Long battery life
B.High-performance processor
C.High refresh rate screen
D.Good camera system
E.Fast charging
F.Large storage
G.Water/dust resistance
H. Lightweight design
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18.
 How do you learn about phone information?
A.Tech websites
B.Video platforms (YouTube, Bilibili, etc.)
C.Social media
D.Family/friends
E.Offline experience stores
F.TV ads
G.Other
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19.
Please describe your favorite phone feature in one sentence.
(E.g., "I like fast charging because it saves time.")
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20.
If you could change one thing about your current phone, what would it be?
(E.g., "I wish the battery lasted longer.")

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