速干运动上衣消费偏好调研

Dear Sir/Madam,
 
Hello! Thank you for participating in this questionnaire survey on sports tops.
This questionnaire aims to understand wearing habits and consumption preferences for sports tops.
The survey results are only for internal research purposes, and we will keep your personal information strictly confidential.
 
Thank you for your support and cooperation!
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1.
What is your gender?（您的性别是？）
Male（女）
Female（男）
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2.
What is your age group?（你的年龄段是？）
under 18 years old
18-25years old
25-36years old
36-45 years old
46 years old and above
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3.
What are you main scenarios for wearing quick-dry sports tops？（您购买速干运动上衣的主要使用场景是？）【多选题】
Running/Night running（跑步/夜跑）
Strength training at the gym（健身房力量训练）
Yoga/Pilates（瑜伽/普拉提）
Ball sports （basketball,badminton,etc.）［球类运动（篮球 羽毛球等）］
Outdoor hiking/cross-country（户外徒步/越野）
Daily commute/Casual wear（日常通勤/休闲穿搭）
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4.
When choosing a quick-dry sport top, what are your top 3 most important factors？（选购速干运动上衣时，您最看重的三项因素是？）【多选题】
Fabric softness/Skin friendliness（面料亲肤感/柔软度）
Antibacterical and odor-resistant effect（抗菌除臭效果）
Moisture absorption and sweat-wicking speed（吸湿排汗速度）
Fit and tailoring (figure-flattering)［版型与剪裁（是否显身材）］
Air permeability / Mesh structure（透气性/网眼结构）
Brand and reputation（品牌与口碑）
Cost-performance / Price（性价比/价格）
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5.
What is your attitude toward the "antibacterial and odor-resistant" function?（关于抗菌防臭功能，您的态度是？）
Very important, a key factor for purchase（非常重要，是购买的关键因素）
Quite important, but not the only deciding factor（比较重要，但不会作为唯一决定因素）
Not very concerned; I wash clothes promptly after sports（不太在意，运动后会及时清洗）
Do not trust this kind of functional claim（不信任这类功能性宣传）
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6.
What is the most common problem you encounter during sports?（在运动穿着体验中，您最常遇到的困扰是？）
Clothes sticking to the body, stuffy and non-breathable after sweating（出汗后衣服粘身，闷热不透气）
Pilling, deformation or fading after repeated washing（多次洗涤后起球，变形或褪色）
Obvious sweat odor remaining after long-time exercise（长时间运动后残留明显汗味）
Neckline, cuffs or hem design restricting movement（领口，袖口或下摆设计影响活动）
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7.
Which fit do you prefer?（您更偏好哪种版型？）
Tight / Compression（紧身/压缩型）
Slim fit (close-fitting but not tight)（修身型，但贴合不紧绷）
Loose fit（宽松型）
Depends on the type of sport（视运动类型而定）
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8.
What price range are you willing to accept for one quick-dry sports top?（您能接受一件速干运动上衣单件价格区间是？）
Under ¥100
¥100–200
¥200–400
Above ¥400
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9.
Where do you usually buy sports tops?（您通常通过什么渠道购买运动上衣？）
Comprehensive e-commerce platforms (Taobao, JD.com, etc.)（综合电商平台〈淘宝、京东等〉）
Content e-commerce (Douyin, Xiaohongshu live streaming, etc.)（内容电商〈抖音，小红书，直播等〉）
Brand offline stores（品牌线下门店）
Large sports supermarkets (e.g., Decathlon)（大型运动超市,如迪卡侬）
Outlet stores / Discount stores（折扣店，奥莱）
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10.
Besides the basic quick-dry function, what additional detailed designs or features would you want in your ideal quick-dry sports top?
(Examples: phone/earphone pocket, reflective strips, UPF sun protection label, anti-pinch zipper design, underarm breathable mesh, etc.)（除了基础的速干功能，您理想中的速干运动上衣还希望增加哪些细节设计或功能，例如手机、耳机仓固定带,反光条，防晒upf标识，拉链防夹设计，腋下透气网布等）
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