奢侈品社交媒体广告影响调查

含AI生成内容
您好！我是罗马大学时尚研究专业的硕士生，正在进行一项关于奢侈品品牌社交媒体广告对用户品牌感知影响的学术调查。本问卷大约需要8分钟完成。所有数据匿名处理，仅用于研究目的，严格保密。参与完全自愿。Hello, I am a Master’s student in Fashion Studies at Sapienza University of Rome, conducting a survey on the impact of luxury brand social media advertising on users’ brand perceptions. This survey will take approximately 8 minutes to complete. The questionnaire is anonymous, and all data will be used strictly for academic research purposes and kept confidential. Participation is entirely voluntary. Thank you for your time and careful responses, which are crucial for the success of my research and academic work.
*
1.
您是否至少18岁？Are you at least 18 years old?
是 Yes
否 No
*
2.
您是否有使用社交媒体平台的经验（例如抖音、Instagram、小红书等）？ Do you have experience using social media platforms (eg. Tiktok, Instagram, RedNote) ?
是 Yes
否 No

一、任务准备
在开始填写问卷之前，您需要花费 3 到 5 分钟完成一个简短的任务：

1.打开你经常使用的社交媒体平台，然后搜索任何奢侈品牌（例如：香奈儿、路易威登、古驰）。

2.观看由所选奢侈品牌官方账号发布的广告（请勿选择非官方发布的广告）。

3.浏览此广告下其他用户的互动情况（点赞、评论、分享等）。

4.请检查该品牌的相关搜索结果中是否还有其他非官方的用户生成内容帖子。如果您感兴趣，可以随意浏览这些内容。

I. Pre-task

Before starting the questionnaire, you will need to spend 3–5 minutes completing a brief task:

1. Open a social media platform that you frequently use, and search for any luxury brand (e.g., Chanel, Louis Vuitton, Gucci).

2. Watch an advertisement posted by the official account of the selected luxury brand (please do not select non-official posts).

3. Browse the interactions of other users under this advertisement (likes, comments, shares, etc.).

4. Check whether the search results for this brand contain other non-official user-generated posts. If you are interested, feel free to browse them.

*
3.
您是否顺利完成了任务？Did you successfully complete the pre-task?
(如果不能完成，问卷将结束。 If not, the survey will come to an end.)
是 Yes
否 No
问卷星提供技术支持
举报