消费者选择一次性便携式洗护用品的影响因素

亲爱的参与者:

您好!非常感谢您抽出宝贵时间参与本次关于一次性便携式洗护用品的问卷调查。

随着生活节奏的加快,一次性便携式洗护用品以其便捷等特点逐渐受到关注。本次问卷旨在了解您对一次性便携式洗护用品的认知、消费行为、选择背后的心理动因以及受营销因素影响的情况等。

问卷中的问题均无对错之分,您只需根据自身实际情况和真实想法作答即可。所有收集到的信息都会被严格保密,仅用于研究分析。

再次感谢您的支持与配合!

Dear Participants:

Hello! Thank you very much for taking your precious time to participate in this questionnaire survey on disposable portable bathing and grooming products.

With the acceleration of the pace of life, disposable portable bathing and grooming products have gradually attracted attention due to their convenience and other characteristics. This questionnaire aims to understand your cognition, consumption behavior, psychological motivation behind your choices, and the influence of marketing factors on disposable portable bathing and grooming products.

There are no right or wrong answers to the questions in the questionnaire. You only need to answer based on your actual situation and true thoughts. All collected information will be strictly kept confidential and used only for research and analysis.

Thank you again for your support and cooperation!
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1. 您的性别?Your gender?
男Male
女Female
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2. 您的年龄段是?Your age group?
18岁以下Under.18
18-29岁18-29.years.old
30-45岁30-45.years.old
45岁及以上45.years.old.and.above
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3. 您的职业是?Your occupation?
学生Student
企业/公司职员Enterprise/company.employee
自由职业者Freelancer
教师Teacher
医护人员Medical.staff
公务员/事业单位人员Civil.servant/institution.staff
其他Others
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4. 您对于一次性便携式洗护用品的了解程度?Your level of understanding of disposable portable bathing and grooming products?
非常了解Very.well.informed
比较了解Fairly.well.informed
一般Neutral
不太了解Slightly.informed
完全不了解Completely.uninformed
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5. 您会使用一次性便携式洗护用品吗?频率是多久一次?Do you use disposable portable bathing and grooming products?What is the frequency?
会,每天都用Yes,.every.day
会,每周3-5次Yes,.3-5.times.a.week
会,每周1-2次Yes,.1-2.times.a.week
会,每月1-3次Yes,.1-3.times.a.month
会,偶尔(每年几次)Yes,.occasionally.(several.times.a.year)
不会No
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6. 您每月在一次性便携式洗护用品的消费金额大概是多少?What is your approximate monthly consumption on disposable portable bathing and grooming products?
50元以下Below.50.CNY(RM28)
50-100元50-100.CNY(RM28-56)
100-200元100-200.CNY(RM56-113)
200-300元200-300.CNY(RM113-170)
300元以上Above.300.CNY(RM170)
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7. 您平时喜欢购买什么种类的一次性便携式洗护用品?What types of disposable portable bathing and grooming products do you usually like to buy?[Multiple choices]【多选题】
旅行装洗发水Travel-sized.shampoo
旅行装沐浴露Travel-sized.body.wash
一次性洁面巾Disposable.facial.cleansing.cloths
压缩毛巾Compressed.towels
旅行装护发素Travel-sized.hair.conditioner
旅行装身体乳Travel-sized.body.lotion
其他(请注明)Others.(please.specify)
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8. 您通过什么方式了解到上述所选洗护用品的信息?How did you learn about the above-selected bathing and grooming products?[Multiple choices]【多选题】
多样功能组合宣传Promotion.of.diverse.functional.combinations
包装颜值吸引Attractive.packaging.design
直播间种草Live.stream.recommendation
社交平台达人推荐Influencer.recommendation.on.social.platforms
朋友/家人推荐Recommendation.from.friends/family
线下广告(海报、传单等)Offline.advertisements.(posters,.flyers,.etc.)
其他(请注明)Others.(please.specify)
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9. 您一般在什么地方购买一次性便携式洗护用品?Where do you usually buy disposable portable bathing and grooming products?【多选题】
线下超市Offline.supermarkets
便利店Convenience.stores
美妆个护店Beauty.and.personal.care.stores
电商平台(如淘宝、京东等)E-commerce.platforms.(e.g.,.Taobao,.JD.com,.etc.)
品牌官网Brand.official.websites
其他(请注明)Others.(please.specify)
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10. 您在什么环境下会倾向于选择一次性便携式洗护用品?In what situations do you tend to choose disposable portable bathing and grooming products?[Multiple choices]【多选题】
工作/出差时Working/business.trip
外出旅行时Traveling
运动健身后After.exercise.and.fitness
野餐/户外活动时Picnics/outdoor.activities
酒店住宿时Hotel.accommodation
其他(请注明)Others.(please.specify)
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11. 您喜欢上述所选的一次性便携式洗护用品原因有哪些?What are the reasons for your preference for the above-selected disposable portable bathing and grooming products?[Multiple choices]【多选题】
方便携带Easy.to.carry
即开即用Ready.to.use.upon.opening
使用感好Good.user.experience
包装吸引人Attractive.packaging
品牌信赖Brand.trust
安全无刺激Safe.and.non-irritating
其他(请注明)Others.(please.specify)
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12. 您认为会促使您第一次尝试一个一次性便携式洗护用品的原因是?What do you think would motivate you to try a disposable portable bathing and grooming product for the first time?[Multiple choices]【多选题】
朋友/家人推荐Recommendation.from.friends/family
广告宣传吸引Attractive.advertising
包装新颖Novel.packaging
促销活动(如打折、买赠等)Promotional.activities.(e.g.,.discounts,.buy-one-get-one-free,.etc.)
价格便宜Low.price
好奇想尝试Curiosity.to.try
其他(请注明)Others.(please.specify)
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13. 您选择一次性便携式洗护用品而不选择常规装洗护用品的主要原因是?What are the main reasons for choosing disposable portable bathing and grooming products over regular-sized ones?[Multiple choices]【多选题】
品类选择多Wide.range.of.product.categories
体积小便于携带Small.size.and.easy.to.carry
无需分装,较为便捷No.need.for.repackaging,.more.convenient
单次使用更卫生More.hygienic.for.single.use
其他(请注明)Others.(please.specify)
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14. 您希望通过使用一次性便携式洗护用品达到什么目的?What goals do you hope to achieve by using disposable portable bathing and grooming products?[Multiple choices]【多选题】
清洁护肤Cleansing.and.skin.care
便携出行Portable.for.travel
应急使用Emergency.use
卫生安全Hygiene.and.safety
其他(请注明)Others.(please.specify)
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15. 您认为一次性便携式洗护用品需要有哪些功能?What functions do you think disposable portable bathing and grooming products need to have?[Multiple choices]【多选题】
独立小包装,卫生便携Individual.small.packaging,.hygienic.and.portable
一次性即用,无需清洗Disposable.ready-to-use,.no.cleaning.required
不同肤质适用标识Labels.for.different.skin.types
便携易撕口设计Portable.and.easy-tear.design
其他(请注明)Others.(please.specify)
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16. 您认为哪些点能吸引您再次复购这款洗护用品?What factors would attract you to repurchase this bathing and grooming product?[Multiple choices]【多选题】
使用感好Good.user.experience
价格实惠Affordable.price
包装吸引人Attractive.packaging
品牌信赖Brand.trust
其他(请注明)Others.(please.specify)
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17. 您会倾向于选择哪一种功效的洗护用品?What efficacy of bathing and grooming products do you tend to choose?[Multiple choices]【多选题】
清爽控油Refreshing.and.oil-controlling
保湿滋润Moisturizing.and.nourishing
温和舒缓Gentle.and.soothing
香氛留香Fragrance.lasting
无硅油/无添加Silicone-free/additive-free
其他(请注明)Others.(please.specify)
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18. 您更倾向于哪一种包装风格的洗护用品?What packaging style of bathing and grooming products do you prefer?[Multiple choices]【多选题】
清新简约风格Fresh.and.minimalist.style
中国风Chinese.style
时尚潮流风Fashion.and.trendy.style
环保风(可降解、简约环保包装)Eco-friendly.style.(degradable,.simple.and.eco-friendly.packaging)
其他(请注明)Others.(please.specify)
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19. 价格是否会影响您购买一次性便携式洗护用品的意愿?Does price affect your willingness to buy disposable portable bathing and grooming products?
会,价格是重要影响因素Yes,.price.is.an.important.influencing.factor
一般,价格有一定影响Neutral,.price.has.a.certain.influence
不会,主要看产品本身No,.mainly.depending.on.the.product.itself
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20. 您认为商家采取什么样的促销方式会吸引您购买?What promotional methods do you think merchants can adopt to attract you to buy?[Multiple choices]【多选题】
买一送一Buy.one.get.one.free
赠送礼品Free.gifts
打折优惠Discounts
满减活动Full.reduction.activities
抽奖Lottery.draws
会员专属折扣Member-exclusive.discounts
其他(请注明)Others.(please.specify)
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21. 品牌知名度会影响您购买一次性便携式洗护用品吗?Does brand awareness affect your purchase of disposable portable bathing and grooming products?
会,只买知名品牌Yes,.only.buy.well-known.brands
优先考虑知名品牌Prioritize.well-known.brands
一般,知名或不知名品牌都会尝试Neutral,.willing.to.try.both.well-known.and.unknown.brands
不会,主要看产品本身No,.mainly.depending.on.the.product.itself
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