酒店VR问卷调查

Dear Participant, This questionnaire is part of an academic study examining factors that influence travellers' intention to use virtual reality booking tools, and how that intention translates into actual booking behaviour. The survey is based on a theoretical model encompassing Perceived Usefulness, Perceived Ease of Use, Perceived Innovativeness, Perceived Presenceness, and Perceived Interactivity as antecedents of Booking Intention, which in turn predicts Actual Booking behaviour. All responses are anonymous and will be used solely for research purposes. Please answer all questions honestly based on your own experience or expectations. The survey takes approximately 10–15 minutes to complete. Thank you for your valuable time and participation. Sincerely, Lily Sun, Hansen Zhang, and Chamber Hu Nanjing Tech University Pujiang Institute

Section II: Scale Measurement Items

Please think of a specific virtual reality booking tool you have used or encountered. For each statement below, please indicate your level of agreement using the 5-point Likert scale.

Part A: Perceived Usefulness

Instruction: Please indicate your agreement with the following statements. Indication of your opinion: 5 = strongly agree, 4 = agree, 3 = neutral, 2 = disagree, and 1 = strongly disagree

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8.

Perceived Usefulness

	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
Using the VR for hotel booking would be useful in my life.
Using the VR for hotel booking would be useful in my life.
Using VR for hotel booking would improve my efficiency in searching for hotels.
Using VR for hotel booking would improve my efficiency in searching for hotels.
Using VR for hotel booking would be useful for comparing different hotel options.
Using VR for hotel booking would be useful for comparing different hotel options.
Using VR for hotel booking would be beneficial for my overall hotel booking process.
Using VR for hotel booking would be beneficial for my overall hotel booking process.

Part B: Perceived Ease of Use

Instruction: Please indicate your agreement with the following statements. Indication of your opinion: 5 = strongly agree, 4 = agree, 3 = neutral, 2 = disagree, and 1 = strongly disagree

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9.

Perceived Ease of Use

	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
I perceive that learning to use VR for hotel booking tool would be straightforward for me.
I perceive that learning to use VR for hotel booking tool would be straightforward for me.
I perceive that the VR system for hotel booking tool would be clear and easy to understand.
I perceive that the VR system for hotel booking tool would be clear and easy to understand.
I would find it easy to navigate VR features for hotel booking.
I would find it easy to navigate VR features for hotel booking.
I could quickly become proficient in using VR for hotel booking.
I could quickly become proficient in using VR for hotel booking.
Interacting with VR for hotel booking would require little mental effort.
Interacting with VR for hotel booking would require little mental effort.
I would find it easy to use VR to complete hotel booking tasks.
I would find it easy to use VR to complete hotel booking tasks.

Part C: Perceived Innovativeness

Instruction: Please indicate your agreement with the following statements. Indication of your opinion: 5 = strongly agree, 4 = agree, 3 = neutral, 2 = disagree, and 1 = strongly disagree

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10.

Perceived Innovativeness

	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
Using VR for hotel booking represents a novel and innovative way to book hotels.
Using VR for hotel booking represents a novel and innovative way to book hotels.
Using VR for hotel booking is more advanced than traditional booking methods.
Using VR for hotel booking is more advanced than traditional booking methods.
Using VR for hotel booking is at the forefront of technology in the hospitality industry.
Using VR for hotel booking is at the forefront of technology in the hospitality industry.
Using VR for hotel booking involves cutting-edge technology.
Using VR for hotel booking involves cutting-edge technology.

Part D: Perceived Presenceness

Instruction: Please indicate your agreement with the following statements. Indication of your opinion: 5 = strongly agree, 4 = agree, 3 = neutral, 2 = disagree, and 1 = strongly disagree

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11.

Perceived Presenceness

	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
Using VR for hotel booking would give me a strong sense of “being there” at the hotel before I visit.
Using VR for hotel booking would give me a strong sense of “being there” at the hotel before I visit.
The content and visuals in VR would make me feel immersed in the hotel experience.
The content and visuals in VR would make me feel immersed in the hotel experience.
I would feel as if the virtual hotel environment is real and tangible.
I would feel as if the virtual hotel environment is real and tangible.
Using VR would help me vividly imagine what it would be like to stay at the hotel.
Using VR would help me vividly imagine what it would be like to stay at the hotel.
I would feel mentally transported to the hotel when using VR for booking.
I would feel mentally transported to the hotel when using VR for booking.

Part E: Perceived Interactivity

Instruction: Please indicate your agreement with the following statements. Indication of your opinion: 5 = strongly agree, 4 = agree, 3 = neutral, 2 = disagree, and 1 = strongly disagree

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12.

Perceived Interactivity

	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
Using VR for hotel booking would allow me to actively interact with hotel information and features.
Using VR for hotel booking would allow me to actively interact with hotel information and features.
I would be able to control the pace and direction of my exploration in VR.
I would be able to control the pace and direction of my exploration in VR.
The VR system would respond promptly and accurately to my requests.
The VR system would respond promptly and accurately to my requests.
I would be able to engage in a two-way interaction (e.g., receiving assistance or responses from chatbot) when using VR for hotel booking.
I would be able to engage in a two-way interaction (e.g., receiving assistance or responses from chatbot) when using VR for hotel booking.
I would feel in control while interacting with VR for hotel booking.
I would feel in control while interacting with VR for hotel booking.

Part F: Intention to Book

Instruction: Please indicate your agreement with the following statements. Indication of your opinion: 5 = strongly agree, 4 = agree, 3 = neutral, 2 = disagree, and 1 = strongly disagree

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13.

Intention to Book

	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
I intend to use VR for hotel booking in the near future.
I intend to use VR for hotel booking in the near future.
I am willing to complete a hotel booking using VR.
I am willing to complete a hotel booking using VR.
It is likely that I will use VR for hotel booking the next time I book a hotel.
It is likely that I will use VR for hotel booking the next time I book a hotel.
Given the opportunity, I would book a hotel using VR.
Given the opportunity, I would book a hotel using VR.

Part G: Actual Booking

Instruction: Please indicate your agreement with the following statements. Indication of your opinion: 5 = strongly agree, 4 = agree, 3 = neutral, 2 = disagree, and 1 = strongly disagree

*

14.

Actual Booking

	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
I often use VR tools to complete hotel bookings.
I often use VR tools to complete hotel bookings.
I often use VR tools to book hotels for different trip durations (short/long stays).
I often use VR tools to book hotels for different trip durations (short/long stays).
I often use VR tools to book hotels for friends and family.
I often use VR tools to book hotels for friends and family.
Compared to traditional booking method, I often use VR tools to book a hotel.
Compared to traditional booking method, I often use VR tools to book a hotel.
I often use VR tools to create immersive experience.
I often use VR tools to create immersive experience.

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