Campus Canteen New Product Development & Menu Optimization Questionnaire

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1.

Gender 你的性别

Male 男
Female 女
Prefer not to say 不愿透露
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2.

Grade 你的年级

Freshman 大一
Sophomore 大二
Junior 大三
Senior 大四
Postgraduate 已毕业
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3.

Frequency of eating in the canteen 去食堂的频率

Almost daily 几乎每天
3–4 times/week 一周3-4次
1–2 times/week 一周1-2次
Less than once/week 一周内少于1次
Never 基本不吃

Section 2 — Brand Perception 品牌认知(Likert Scale)

Please rate the extent to which you agree with each statement.

请根据你的真实感受选择同意程度(1=非常不同意,5=非常同意)。

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4.

The canteen provides good value for money 食堂性价比

不满意(0)
满意(5)
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5.

The taste of food 菜品味道

不满意(0)
满意(5)
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6.

The food options 菜品选择

不满意(0)
满意(5)
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7.

The environment 用餐环境

不满意(0)
满意(5)
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8.

Service and staff attitude 服务态度

不满意(0)
满意(5)
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9.

Dining experience 就餐体验

不满意(0)
满意(5)

Section 3 — Competitive Comparison 品牌竞争对比

Compared with nearby off-campus restaurants, the canteen is…

与校外餐饮相比,食堂表现如何?

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10.
Taste 味道
Much Worse 更差(0)
Much Better 更好(5)
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11.

Price 价格

Much Worse 更差(0)
Much Better 更好(5)
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12.

Food variety 菜品多样性

Much Worse 更差(0)
Much Better 更好(5)
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13.

Dining environment 用餐环境

Much Worse 更差(0)
Much Better 更好(5)

Section 4 — Decision Factors 消费决策因素


Rank the following factors by importance (1 = most important).

请将以下因素按重要程度排序(1=最重要):

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14.
标题【排序题】
  • Taste 味道
  • Price 价格
  • Hygiene 卫生
  • Variety 菜品选择
  • Service 服务态度
  • Dinning environment 用餐环境

Section 5 — Marketing & Engagement Preferences 营销偏好

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15.

Where would you prefer to receive canteen updates?你更愿意在以下哪项app内查看餐厅内容更新(可多选)

【多选题】
WeChat Official Account 微信官方账号
Posters / Screens on campus 校园海报/宣传屏
Student Groups (WeChat/QQ) 学生群(微信/QQ)
TikTok / 小红书
University App 学校官网
Other 其他
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16.

Which activities would increase your willingness to visit the canteen?以下哪项活动能增强您前往餐厅的意愿(可多选)

【多选题】
Food Festival 美食节
Limited-time menu 限定菜品
Loyalty program / stamp card 积分/集点
Student discounts 优惠券
Other:其他

Section 6 — Open-ended Questions 开放问题

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17.

What is the biggest strength of the canteen?

你认为食堂最大的优势是什么?

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18.

What is the biggest weakness or frustration?

你觉得食堂最需要改进的地方是什么?

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19.

If you could redesign the canteen experience, what would change first?

如果你能决定一个改进措施,它会是什么?

Thank You for Participating!


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