消费者香氛使用习惯与偏好调研
Consumer Fragrance Usage & Preferences Survey

感谢您抽出几分钟时间参与调查。本问卷旨在了解大众对日常香氛产品的使用习惯及对“个性化气味”的看法。您的回答将仅用于学术调研与产品开发参考。

Thank you for taking a few minutes to participate. This survey aims to understand daily fragrance usage habits and perspectives on "personalized scents." Your responses will be used solely for academic research and product development purposes.
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1.
您平时使用香水或香氛产品的频率是? 
How often do you use fragrance products?
每天使用 Daily
每周几次 A few times a week
仅在特殊场合使用 Only on special occasions
从不使用 Never
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2.
您通常在哪些场合使用香水? 
In which scenarios do you typically wear fragrance? 
[Multiple]
工作/商务会议 Work / Business Meetings
约会/社交聚会 Date / Social Gatherings
休闲/日常出行 Casual / Daily Errands
运动/健身 Gym / Sports
睡前/独处放松 Bedtime / Relaxation
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3.
您是否曾因担心香水味道“过于浓烈”而在某些场合（如办公室、密闭交通工具）放弃使用?
Have you ever avoided wearing perfume in certain settings (e.g., office, crowded transport) because you worried the scent was "too strong" or intrusive?
经常会有这种顾虑 Yes, often.
偶尔会有 Yes, occasionally.
从未有过 No, never
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4.
您个人更偏好哪种类型的香氛浓度? 
What is your preferred fragrance intensity?
浓郁明显，扩香力强 Strong & Bold, high projection
适中 Moderate
清淡隐约，贴近皮肤才能闻到 Subtle & Intimate, only noticeable close to skin
无香/仅需除味 Unscented / Odor neutralization only
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5.
您平时倾向于哪种香调? 
What kind of scent do you prefer?
[Multiple]
花香调 Floral
木质调 Woody
清新/柑橘调 Fresh / Citrus
东方调 Oriental / Spicy
干净/伪体香感 Clean / Skin Scent
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6.
使用传统喷雾型香水时，您最大的困扰是什么?
What are your biggest concerns when using traditional spray perfumes? 
[Multiple]
刚喷出来时酒精味太刺鼻 The alcohol smell is too sharp initially
留香时间太短，需要补喷 Fades too quickly, requires reapplication
很难控制用量，容易喷多 Hard to control dosage, easy to over-apply
液体携带不便/易碎 Inconvenient to carry / Fragile bottle
味道千篇一律，容易撞香 Smells generic, lack of uniqueness
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7.
关于香水与身体的关系，您更认同以下哪种观点?
Regarding the relationship between fragrance and your body, which view do you resonate with more?
香水应该覆盖体味，展现一种外在的装饰 Fragrance should mask body odor and serve as an external accessory.
香水应该与体味融合，通过皮肤反应生成独特的个人气息 Fragrance should blend with my body chemistry to create a unique personal scent.
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8.
如果有一款香膏产品，涂抹后能根据您的皮肤特质（如体温、酸碱度）散发出独一无二的专属体香，您会有兴趣尝试吗?
Would you be interested in trying a solid perfume balm that reacts with your skin chemistry (e.g., pH, temperature) to create a scent unique only to you?
非常有兴趣 Very Interested
有点兴趣 Somewhat Interested
没兴趣 Not Interested
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9.
您是否愿意尝试用“涂抹”的方式（如香膏）代替传统的“喷洒”方式?
Would you be open to using a "solid balm" application method instead of the traditional "spray"?
愿意，涂抹感觉更私密、更有仪式感 Yes, it feels more intimate and ritualistic.
愿意，因为携带更方便 Yes, for convenience and portability.
不确定，习惯了喷雾 Unsure, I am used to sprays.
不愿意 No.
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10.
如果这款产品采用“可替换内芯”的环保包装，会增加您的购买意愿吗?
Would a "refillable packaging" design increase your likelihood of purchasing this product?
会，非常支持环保设计 Yes, strongly support eco-friendly design.
可能会，取决于价格 Maybe, depends on the price.
不会，只关注产品本身 No, only care about the product itself.
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