丝路“纹”新：新疆艾德莱斯花 “纹”创轻潮品牌与出海计划

看到“新疆艾德莱斯纹样”，您的第一印象是？What is your first impression when you see "Xinjiang Atlas Silk patterns"?

A. 民族特色艺术 Ethnic art with distinctive features

B. 现代几何设计 Modern geometric design

C. 陌生但有美感 Unfamiliar yet aesthetically pleasing

D. 普通装饰图案 Ordinary decorative patterns

您是否愿意为此类传统纹样用在手机壳、帆布袋等日用产品买单？Are you willing to pay for such traditional patterns used on daily products like phone cases or tote bags?

A. 非常愿意 Very willing

B. 比较愿意 Somewhat willing

C. 一般 Neutral

D. 不太愿意 Somewhat unwilling

E. 完全不愿意 Completely unwilling

请用1-5分评价您对以下设计风格的喜好程度 On a scale of 1 to 5, how much do you like the following design styles?

a)直接使用完整传统纹样 Using the complete, traditional pattern directly

b)将纹样抽象化再设计 Abstract redesign of the pattern

c)仅提取纹样色彩进行创作 Creating using only the color palette extracted from the pattern

您是否愿意为产品背后的文化故事（如纹样寓意、工艺）支付更高价格？Are you willing to pay a higher price for products that come with cultural stories (e.g., pattern symbolism, craftsmanship)?

A. 非常愿意 Very willing

B. 比较愿意 Somewhat willing

C. 一般 Neutral

D. 不太愿意 Somewhat unwilling

E. 完全不愿意 Completely unwilling

请用1-5分评价您对以下艾德莱斯纹样文创品的喜爱程度 On a scale of 1 to 5, how much do you like the following Atlas Silk pattern cultural and creative products?

a) 数码配件（手机壳、耳机壳）Digital accessories (phone cases, earbud cases)

b)时尚配饰（丝巾、首饰）Fashion accessories (scarves, jewelry)

c)包袋服饰（帆布包、T恤）Bags & apparel (tote bags, T-shirts)

d)家居装饰（装饰画、杯垫）Home decor (art prints, coasters)

e)文具礼品（笔记本、贺卡）Stationery & gifts (notebooks, greeting cards)

您能接受上述产品的单件价格是？What is the acceptable single-item price range for the above products for you?

A. 20元以下（Under 20 RMB）

B. 20-50元（20 - 50 RMB）

C. 51-150元（51 - 150 RMB）

D. 150元以上（Over 150 RMB）

您通常通过哪些渠道购买文创产品？（可多选）Through which channels do you usually purchase cultural and creative products? (Multiple choice)【多选题】

A. 淘宝/京东 Taobao / JD.com

B. 小红书/抖音 Xiaohongshu (Little Red Book) / Douyin (TikTok)

C. 线下市集/店铺 Offline markets/boutiques

D. 品牌官网 Brand official website

E. 亚马逊/Etsy等海外平台 Overseas platforms (e.g., Amazon, Etsy)

您是否愿意主动将喜欢的文创产品分享到社交平台吗？Are you willing to actively share cultural and creative products you like on social media?

A. 非常愿意 Very willing

B. 比较愿意 Somewhat willing

C. 一般 Neutral

D. 不太愿意 Somewhat unwilling

E. 完全不愿意 Completely unwilling

以下哪些推广方式最能吸引您关注？Which of the following promotion methods are most likely to attract your attention? (Choose up to 3)【最多选择3项】

A. 短视频/直播 Short videos / Live streaming

B. 深度文化故事 In-depth cultural stories

C. 品牌跨界联名 Brand crossover collaborations

D. 线下体验活动 Offline experiential events

E. 朋友/KOL推荐 Recommendations from friends/KOLs

10.

您更希望品牌侧重以下哪种形象？Which brand image do you prefer the brand to emphasize?

A. 文化传承者 Cultural inheritor

B. 潮流创造者 Trend creator

C. 生活美学品牌 Lifestyle aesthetics brand

D. 高性价比品牌 High cost-performance brand

11.

请用1-5分评价您对以下设计风格的喜好程度 On a scale of 1 to 5, how important are the following aspects of brand collaboration to you?

a)品牌明确标注文化来源 The brand clearly credits the cultural source

b) 品牌与手工艺社区公平合作 The brand collaborates fairly with artisan communities

12.

您认为艾德莱斯纹样文创品产品的核心竞争力应是？What should be the core competitiveness of Atlas Silk pattern cultural and creative products in your opinion?

A. 独特设计 Unique design

B. 文化内涵 Cultural connotation

C. 实用功能 Practical functionality

D. 情感价值 Emotional value

13.

您的年龄是？What is your age group?

A. 18-22岁（18-22）

B. 23-28岁（23-28）

C. 29-35岁（29-35）

D. 36岁及以上（36 and above）

15.

您购买文创产品的频率是？How often do you purchase cultural and creative products?

A. 经常购买 Frequently

B. 偶尔购买 Occasionally

C. 很少购买 Rarely

D. 几乎不买 Almost never

16.

您所在地区是？Which region are you located in?

A. 中国大陆 Mainland China

B. 港澳台地区 Hong Kong, Macao, Taiwan regions

C. 东亚（如韩国、日本）East Asia (e.g., South Korea, Japan)

D. 东南亚（如新加坡、马来西亚、泰国、印度尼西亚）Southeast Asia (e.g., Singapore, Malaysia, Thailand, Indonesia)

E. 南亚（如巴基斯坦、印度）South Asia (e.g., Pakistan, India)

F. 中亚及俄罗斯（如哈萨克斯坦、乌兹别克斯坦、俄罗斯）Central Asia ＆ Russia (e.g., Kazakhstan, Uzbekistan, Russia)

G. 中东欧（如波兰、匈牙利、捷克）Central ＆ Eastern Europe (e.g., Poland, Hungary, Czech Republic)

H. 西亚北非（如阿联酋、沙特阿拉伯、土耳其、伊朗）West Asia ＆ North Africa (e.g., UAE, Saudi Arabia, Turkey, Iran)

I.其他（西欧、北美、澳大利亚等）Other (Western Europe, North America, Australia, etc.)

17.

您希望品牌优先开发的具体产品是？（如“巴旦木纹手机壳”）What specific product would you like the brand to prioritize developing? (e.g., "Badam pattern phone case")

18.

您认为当前文创产品最需要改进的是？What do you think current cultural and creative products need to improve most?

A. 设计创新 Design innovation

B. 产品质量 Product quality

C. 价格定位 Price positioning

D. 文化表达 Cultural expression

19.

您是否愿意参与产品设计共创（如投票选择纹样）？Are you willing to participate in co-creating products (e.g., voting on patterns)?

A. 很愿意参与 Very willing to participate

B. 可以试试看 Could give it a try

C. 不太感兴趣 Not very interested

20.

其他建议或想法：Other suggestions or thoughts:

感谢您的宝贵时间！Thank you for your valuable time!