Macau Ritz-Carltion Custmoers Database

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1.
What is your name?
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2.
Gender
others
Male
Female
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3.
Brithday
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4.
Annually income (mop)
Less than 250,000
250,001-500,000
500,001-750,000
750,001-1,000,000
More than 1,000,000
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5.
Where are you from?
China mainland
Macau
Hong Kong
Taiwan
Others
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6.
 Highest education 
Primiary school
Secondary school
Senior high school
Junior college
Undergraduate
Master
PHD
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7.
What payment method did you use corresponding to the booking channel for this stay?
Credit card
Third-party payment (WeChat Pay/Alipay, etc.)
Corporate account
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8.
During your stay, what were the main uses of your additional consumption besides the room fee?【多选题】
Catering
SPA
Fitness
Hotel souvenirs
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9.
Approximately how many times have you stayed at high-end hotels (such as The Ritz-Carlton, Four Seasons, etc.) in the past 12 months?
1-2times
3-5times
6-10times
Morethan10times
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10.
Primary travel purpose
Leisure
MICE
Medical
Visiting
Business
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11.
Traveling with【多选题】
Solo
Spouse
Children
Parents
Colleagues
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12.
Religious affiliation
None
Buddhism
Christ
Muslims
Catholicism
Others
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13.
During your stay, did you proactively consult hotel staff for information (e.g., attraction recommendations, facility usage, service reservations, etc.)? 
Yes, multiple times
Yes, 1-2 times
No, no consultation
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14.
If you had any consultation/help-seeking experience, how satisfied were you with the staff's response speed and problem-solving effectiveness?
很不满意
很满意
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15.
Have you used the hotel's digital interaction services (e.g., mobile APP check-in, smart room control, online customer service)?
Yes, used multiple times
Yes, tried once
No, not used
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16.
During your stay, which type of interaction with the hotel left the deepest impression on you (e.g., staff's proactive greeting, quick problem-solving, thoughtful service details, etc.)?
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17.
Did you encounter any inconvenience during the interaction (e.g., communication misunderstanding, unresponsive needs, etc.)? If yes, in which type of scenario?
Front desk service
F&B service
Housekeeping service
Facility usage consultation
No inconvenience
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18.
Which detailed experiences in the guest room do you pay more attention to?【多选题】
Bedding softness
Bathroom amenities brand
View outside the window
Sound insulation effect
Availability of aromatherapy
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19.
During your stay, if there was a moment that made you feel "more comfortable/pleasant than expected", what was it most likely?【多选题】
Staff proactively offering help
Guest room layout meeting your preferences
Catering taste matching your needs
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20.
When choosing a high-end hotel, will you prefer a specific hotel because of "unique cultural elements" (such as Macau's local characteristic decorations, Chinese-style service etiquette)?
Yes, I value it very much
Yes, it has a certain influence
No, I don't care
Not sure
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