Lululemon中国Z世代消费者调查问卷

尊敬的受访者：

您好！本次调查问卷旨在研究Lululemon在中国Z世代（1995-2009 或1997-2012年出生）消费者中的品牌认知、产品偏好及营销接受度，助力分析品牌全球化与本地化策略的适配性。本问卷实行匿名制，所有收集到的数据仅用于学术研究，严格保密您的个人信息，问卷填写约需5-8分钟，感谢您的支持与配合！


Dear Respondents:

Hello! This questionnaire aims to study the brand awareness, product preferences, and marketing acceptance of Lululemon among Gen Z consumers (born between 1995-2009 or 1997-2012) in China, to help analyze the adaptability of the brand's globalization and localization strategies. This questionnaire is anonymous, and all collected data is only used for academic research. Your personal information will be strictly kept confidential. It will take about 5-8 minutes to complete the questionnaire. Thank you for your support and cooperation!
一、品牌认知(Brand Awareness)
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1.
您是否了解Lululemon品牌？Do you know the Lululemon brand?
非常了解（清楚品牌理念及核心产品） Very familiar: clear about the brand concept and core products
比较了解（知道是运动服饰，有核心产品） Relatively familiar: know it is an athletic wear brand with core products
一般了解（听过品牌名称，不确定具体业务） Generally familiar: have heard the brand name, not sure about the specific business
不了解（首次听说） Not familiar: hearing it for the first time
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2.
您首次接触Lululemon的渠道（可多选）The channel through which you first came into contact with Lululemon (multiple choices allowed)【多选题】
小红书（穿搭、测评内容） Xiaohongshu (RED): dressing, review content
抖音/快手（短视频、直播） Douyin/Kuaishou: short videos, live streams
微博（品牌话题、KOL分享） Weibo: brand topics, KOL sharing
线下门店（逛街时看到、体验） Offline stores: seen or experienced while shopping
朋友/家人推荐 Recommendation from friends/family
品牌社群活动（瑜伽课、热汗嘉年华等） Brand community activities: yoga classes, Sweatlife festivals, etc.
其他（请填写） Others (please fill in)
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3.
您是否了解Lululemon的竞品（如MAIA ACTIVE、Alo Yoga等）？Do you know Lululemon's competitors (such as MAIA ACTIVE, Alo Yoga, etc.)?
非常了解，能清晰区分各品牌差异 Very familiar, can clearly distinguish the differences between each brand
比较了解，知道部分竞品的核心特点 Relatively familiar, know the core characteristics of some competitors
一般了解，听过竞品名称 Generally familiar, have heard the names of competitors
不了解 Not familiar
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