Luckin Coffee Coconut Latte Flavor Satisfaction Survey

1.What was the main reason you first tried Luckin’s Coconut Latte?

A. Recommended by friends/colleagues

B. Seen on social media (Douyin/Xiaohongshu, etc.)

C. Attracted by in-store promotions

D. Wanted to try a new flavor

E. Others

2.What temperature do you prefer when drinking Luckin’s Coconut Latte?

A. Iced (with ice)

B. Hot (60-70℃)

C. Room temperature

D. Changes with seasons/mood

3.Do you think the intensity of coconut aroma in Luckin’s Coconut Latte is appropriate?

A. Too weak, almost no coconut aroma

B. Slightly weak, coconut aroma not obvious

C. Moderate, just righ

D. Slightly strong, slightly pungent

E. Too strong, overshadowing coffee flavor

4.How would you describe the sweetness of this drink?

A. Too sweet, greasy to drink

B. Slightly sweet, barely acceptable

C. Moderate, comfortable taste

D. Slightly weak, lack of flavor

E. Too weak, tastes like water

5.Which cup size do you most often choose when purchasing?

6.Compared with Luckin’s classic Raw Coconut Latte, how would you rate the taste of this Coconut Latte?

7.How would you rate the portability of Luckin’s Coconut Latte packaging?

A. Very inconvenient (easy to spill)

B. Slightly inconvenient (occasional spills)

C. Moderate (barely spills)

D. Slightly convenient (easy to carry)

E. Very convenient (no spills at all)

8.If Luckin adjusts the formula of Coconut Latte, which aspect would you prioritize optimizing first?

9.What do you think are the core advantages of Luckin’s Coconut Latte (select all applicable options: A/B/C/D/E/F/G)?【最少选择2项】

10.Which aspects of Luckin’s Coconut Latte need improvement (select all applicable options: A/B/C/D/E/F/G)?【多选题】

11.Which other brands’ coconut-flavored lattes do you consider when buying this type of drink (select all applicable options: A/B/C/D/E/F/G)?【多选题】

12.What toppings/derivative elements do you want Luckin to add to Coconut Latte (select all applicable options: A/B/C/D/E/F)?【多选题】

13.What factors affect your repeat purchases of Luckin’s Coconut Latte (select all applicable options: A/B/C/D/E/F/G)?【多选题】

14.Which channels do you use to get Luckin’s Coconut Latte promotion info (select all applicable options: A/B/C/D/E/F)?【多选题】

15.Have you ever recommended Luckin’s Coconut Latte to friends or family?

A. Yes

B. No

16.Do you think Luckin’s Coconut Latte is worth repurchasing?

17.Have you noticed any taste changes in Luckin’s Coconut Latte compared to its earlier version?

18.If you could describe Luckin’s Coconut Latte in one word, what would it be? *

19.What is the most unexpected part of Luckin’s Coconut Latte (e.g., taste, texture)? *

20.If Luckin launches a "limited-edition Coconut Latte", what flavor or feature would you most look forward to? *