What Drivers Want: A Study on Car Choice and the Environment

Hello! We are exploring what people think about cars and the environment. This short questionnaire takes around 4–5 minutes. Your answers will be kept anonymous and used for university research only. Please answer honestly – there are no right or wrong answers.

Age range

18–24

25–34

35–44

45–54

55 or above

Gender

Male

Female

Prefer not to say

Yearly household income before tax

Less than $25,000

$25,000–$49,999

$50,000–$74,999

$75,000–$99,999

$100,000 or above

Prefer not to say

Have you heard of the following vehicle types before today?

	No, I have not heard of this	Yes, I have heard of it	Yes, I know quite a bit about it
Fully electric car (no petrol engine at all)
Fully electric car (no petrol engine at all)
Plug-in hybrid (electric + petrol, you can charge it)
Plug-in hybrid (electric + petrol, you can charge it)
Standard hybrid (electric + petrol, no need to plug in)
Standard hybrid (electric + petrol, no need to plug in)

Do you or any close family member work in the car industry?

Yes

Do you intend to buy a new car in the next 3 years?

Yes

Do you agree with each statement below?

	Strongly Disagree	Disagree	Not Sure	Agree	Strongly Agree
The problem of global warming concerns me personally.
The problem of global warming concerns me personally.
When fuel prices go up, I rethink what car I would buy.
When fuel prices go up, I rethink what car I would buy.
I am OK with spending extra on a car that is kinder to the environment.
I am OK with spending extra on a car that is kinder to the environment.
Electric cars today are dependable enough for normal daily driving.
Electric cars today are dependable enough for normal daily driving.

What are the top THREE things you look for when buying a car?[Please select 3 item]

Cost to buy

Cost to run (fuel/electricity)

How far it can go on one tank/charge

Safety rating

Brand image

Cabin space and comfort

Stylish looks

Advanced technology inside

Below are five different car ideas. You have 100 points to split between them. Put more points on the ones you would be more likely to buy. All points must add up to 100.

E-City

E-Family

H-Petrol

H-Diesel

Petrol-S

10.

For an electric car, the shortest range you would accept on one charge is

Up to 200 km

201–350 km

351–500 km

501 km or more

11.

Which of these do you use to find out about cars?[Multiple]

Websites/apps about cars

Short video apps (e.g., TikTok, Kuaishou)

Facebook, WeChat, Weibo, or similar social media

YouTube, Bilibili, or similar video sites

TV programmes or radio shows

Tips from people I know

12.

You said you use short video apps. Roughly how often have you watched car videos on them in the last month?

Almost every day

A few times each week

About once a week

Not often – I just come across them sometimes

13.

If you are willing to be contacted about a follow-up study, please write your email address here. This is optional.

Evaluation object score 