Questionnaire on Chinese Consumers' Brand Perception, Purchase Intention and Satisfaction toward

Dear Participant, I am a student from South China Normal University International Business College, conducting a research project on Chinese consumers' perceptions of MUJI. This questionnaire takes about 3 minutes. All responses are anonymous and used solely for academic purposes. Thank you!
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1.
Which of the following options does your age group belong to
18 – 25 years old
26 – 35 years old
36 – 45 years old
46 – 55 years old
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2.
What is your monthly disposable income (after necessary expenses)
Below ¥2000
¥2001 – ¥5000
¥5001 – ¥10000
¥10001 – ¥20000
¥20000 and above
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3.
How did you learn about MUJI[Multiple]
Offline MUJI stores
Official website
Social media (Xiaohongshu, Weibo, Douyin, etc.)
Word of mouth
TV commercials / magazines
Others
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4.
Which MUJI product categories have you purchased[Multiple]
Clothing
Lifestyle accessories (furniture, storage, kitchenware, bedding)
Skincare & fragrance
Stationery
Food
Never purchased any
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6.
What do you like most about MUJI[Multiple]
Product design
Product quality
Brand philosophy
Price
Shopping experience
Wide product range
Others
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7.
Which brand would you choose for lifestyle products
MUJI
NITORI
IKEA
MINISO
NetEase Yanxuan
Others
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8.
Do you feel MUJI's prices are suitable for your income level
YES
NO
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9.
How likely are you to repurchase MUJI products in the future
Very likely
Likely
Neutral
Unlikely
Very unlikely
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10.
What is your personal recommendation for MUJI
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