Haier Market Research Impact on Customer Satisfaction and Loyalty
海尔市场调研对顾客满意度与忠诚度影响问卷

The questionnaire is related to an academic research task. The purpose of this questionnaire is to determine the impact Haier market research has on customer satisfaction. Your views are, therefore, of prime significance to this research.

本问卷与一项学术研究任务相关。问卷旨在探究海尔市场调研对客户满意度的影响。因此，您的意见对本研究至关重要。


The participant will be anonymous. No personal information will be gathered. Moreover, all answers will be utilized for purposes of further analysis in this study.

所有参与者均匿名，我们不会收集任何个人信息。此外，所有答案将用于本研究的后续分析。


Most of the items are single-choice; you are required to answer one response for each question. However, Question 7 is a ranking question. When you answer Question 7, you are required to rank the factors by allotting a rank from 1 to 5, where 1 is for the most important factor, and 5 is for the least important factor.

大部分题目为单选题，每题只需回答一个答案。但第7题为排序题。请根据1至5的等级对各项因素进行排序，1代表最重要，5代表最不重要。


There are no right or wrong answers. You are encouraged to answer from experience and point of view. The questionnaire should not take too much of your time. Thank you for giving us your time and cooperation.
本问卷没有对错之分。我们鼓励您根据自身经验和观点作答。问卷不会占用您太多时间。感谢您抽出宝贵时间并与我们合作。
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1.Are you aware that Haier uses market research to improve its products and services, 你是否知道海尔会使用市场调研来改进产品和服务.
A. Yes, 是.
B. No, 否.
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2.How satisfied are you with the quality of Haier products, 你对海尔产品质量的满意度如何.
A. Very satisfied, 非常满意.
B. Satisfied, 满意.
C. Neutral, 一般.
D. Unsatisfied, 不满意.
E. Very unsatisfied, 非常不满意.
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3.What do you value most when purchasing Haier products, 购买海尔产品时你最看重什么.
A. Product quality, 产品质量.
B. Product design, 产品设计.
C. Price, 价格.
D. Brand reputation, 品牌声誉.
E. After-sales service, 售后服务.
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4.Do you believe Haier's market research has contributed to improving product quality, 你认为海尔的市场调研是否有助于提升产品质量.
A. Strongly contributes, 贡献很大.
B. Somewhat contributes, 有一定贡献.
C. No effect, 没有效果.
D. May be detrimental, 可能有负面影响.
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5.How much does Haier's market positioning influence your purchasing decision, 海尔的市场定位对你的购买决策影响有多大.
A. Strongly influences, 影响很大.
B. Somewhat influences, 有一定影响.
C. No influence, 没有影响.
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6.How would you rate Haier’s after-sales service, 你如何评价海尔的售后服务.
A. Very satisfied, 非常满意.
B. Satisfied, 满意.
C. Neutral, 一般.
D. Unsatisfied, 不满意.
E. Very unsatisfied, 非常不满意.
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7.If you were to rank the following factors in terms of how much they influence your decision to purchase Haier products, please rank them from 1, most important, to 5, least important, 如果你要对以下因素对你购买海尔产品的影响程度进行排序, 请从1, 最重要, 到5, 最不重要, 进行排序.【排序题】
  • Product quality, 产品质量.
  • Price, 价格.
  • After-sales service, 售后服务.
  • Brand reputation, 品牌声誉.
  • Innovation, 创新.
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8.Would you recommend Haier products to your family and friends, 你会向家人和朋友推荐海尔产品吗.
A. Strongly recommend, 强烈推荐.
B. Recommend, 推荐.
C. Neutral, 一般.
D. Do not recommend, 不推荐.
E. Strongly do not recommend, 强烈不推荐.
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9.When purchasing Haier products, do you consider whether Haier adjusts its products based on market research, 购买海尔产品时, 你是否会考虑海尔是否会根据市场调研来调整产品.
A. Yes, 是.
B. No, 否.
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10.How satisfied are you with Haier products overall, 你对海尔产品整体的满意度如何.
A. Very satisfied, 非常满意.
B. Satisfied, 满意.
C. Neutral, 一般.
D. Unsatisfied, 不满意.
E. Very unsatisfied, 非常不满意.
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