惠州罗浮山风景名胜区入境游客调查问卷

尊敬的游客：

       您好！我们正在开展“加快广东省国际医疗旅游示范区建设”课题研究，旨在了解境外游客对罗浮山中医药康养旅游的体验与需求。本问卷匿名填写，仅用于学术研究，感谢您的宝贵时间！

Dear Visitor,

    We are conducting a research project on "Accelerating the Construction of Guangdong International Medical Tourism Demonstration Zone." This survey aims to understand the experiences and needs of international visitors regarding Traditional Chinese Medicine (TCM) wellness tourism at Luofu Mountain. This questionnaire is anonymous and for academic purposes only. Thank you for your time!
第一部分：基本信息/Part 1: Basic Information
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1.您的国籍/地区：
Nationality/Region:
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2. 您的年龄段:/Age Group:
A.18岁以下 / Under 18
B.18–30岁 / 18–30
C.31–45岁 / 31–45
D.46–60岁 / 46–60
E.60岁以上 / Over 60
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3. 您的性别:/Gender:
A.男 / Male
B.女 / Female
C.不便透露 / Prefer not to say
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4. 您本次来粤旅行的同行人员:/Who are you traveling with?
A.独自一人 / Alone
B.配偶 / Spouse/Partner
C.家人（含子女） / Family (with children)
D.朋友 / Friends
E.旅行团 / Tour group
F.其他 / Other
5.您本次在广东计划停留的天数： 天 /days
其中在罗浮山停留： 天 /days
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第二部分：决策与信息渠道 / Part 2: Decision-Making & Information Channels

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6. 您本次来罗浮山的主要目的是什么?What is the main purpose of your visit to Luofu Mountain?(Select all that apply)【多选题】
A.观光游览 / Sightseeing
B.中医药康养体验（如药膳、推拿、八段锦等）/ TCM wellness experience (e.g., herbal cuisine, massage, Baduanjin, etc.)
C.健康疗养 / Health and healing retreat
D.参加学术会议/文化活动 / Attending academic conferences/cultural events
E.商务考察 / Business inspection
F.其他 / Other
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7. 您选择罗浮山作为旅游目的地的原因是什么?What made you choose Luofu Mountain as your destination?(Select all that apply)【多选题】
A.中医药文化历史悠久 / Long history of TCM culture
B.自然风光优美 / Beautiful natural scenery
C.健康养生资源丰富 / Abundant wellness resources
D.价格合理 / Reasonable price
E.亲友推荐 / Recommendation from family/friends
F.旅行社推荐 / Travel agency recommendation
G.社交媒体/网络宣传 / Social media/online promotion
H.医疗/健康机构推荐 / Recommendation from medical/health institutions
I.其他 / Other
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8. 您是通过什么渠道知道罗浮山的?How did you learn about Luofu Mountain?(Select all that apply)【多选题】
A.官方网站 / Official website
B.在线旅游平台（如携程、TripAdvisor、Klook等）/ Online travel platforms (e.g., Ctrip, TripAdvisor, Klook)
C.旅行社 / Travel agency
D.社交媒体（如微信、小红书、Facebook、Instagram等）/ Social media (e.g., WeChat, Xiaohongshu, Facebook, Instagram)
E.朋友/家人推荐 / Recommendation from friends/family
F.医疗机构推荐 / Recommendation from medical institutions
G.电视/报纸/杂志 / TV/Newspaper/Magazines
H.其他 / Other

第三部分：消费结构与支付 / Part 3: Spending & Payment

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9.您在罗浮山期间的主要消费项目有哪些?What are your main spending items during your stay at Luofu Mountain?(Select all that apply)【多选题】
A.门票 / Admission tickets
B.住宿 / Accommodation
C.餐饮（含药膳）/ Food & beverage (including TCM herbal cuisine)
D.中医药体验项目（推拿、针灸、艾灸、体质辨识等）/ TCM experience programs (massage, acupuncture, moxibustion, constitution diagnosis, etc.)
E.购买中医药产品（药材、成药、保健品等）/ Purchasing TCM products (herbs, patent medicines, health supplements, etc.)
F.交通 / Transportation
G.导游服务 / Tour guide services
H.其他 / Other
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10. 您在罗浮山的人均消费预算大约为:What is your estimated per-person spending budget at Luofu Mountain?
A.500元以下 / Below 500 RMB
B.501–1,000元 / 501–1,000 RMB
C.1,001–2,000元 / 1,001–2,000 RMB
D.2,001–5,000元 / 2,001–5,000 RMB
E.5,000元以上 / Above 5,000 RMB
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11. 您主要使用什么支付方式?What is your primary payment method?(Select all that apply)【多选题】
A.国际信用卡（Visa/Mastercard）/ International credit card (Visa/Mastercard)
B.支付宝（Alipay）/ Alipay
C.微信支付（WeChat Pay）/ WeChat Pay
D.现金 / Cash
E.Apple Pay / Google Pay
F.其他 / Other
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12. 您在支付过程中是否遇到过困难?Have you encountered any difficulties during payment?
A.没有困难 / No difficulties
B.有困难（请说明:）/ Yes (Please specify: )

第四部分：服务体验 / Part 4: Service Experience

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13.您在罗浮山的语言沟通是否顺畅?Was language communication smooth during your visit?
A.非常顺畅 / Very smooth
B.比较顺畅 / Fairly smooth
C.一般 / Average
D.不太顺畅 / Not very smooth
E.非常困难 / Very difficult
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14.如果需要，您希望景区提供哪些语种的服务?If needed, what languages would you like the scenic area to provide?(Select all that apply)【多选题】
A.英语 / English
B.日语 / Japanese
C.韩语 / Korean
D.法语 / French
E.西班牙语 / Spanish
F.阿拉伯语 / Arabic
G.其他 / Other
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14. 您对以下方面的满意度如何？How satisfied are you with the following aspects?(1=Very dissatisfied, 5=Very satisfied)（1=非常不满意，5=非常满意）
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项目 / Item
项目 / Item
景区环境与卫生 / Environment & cleanliness
景区环境与卫生 / Environment & cleanliness
中医药体验项目的专业性 / Professionalism of TCM programs
中医药体验项目的专业性 / Professionalism of TCM programs
工作人员的服务态度 / Staff service attitude
工作人员的服务态度 / Staff service attitude
餐饮质量（含药膳）/ Food quality (incl. herbal cuisine)
餐饮质量（含药膳）/ Food quality (incl. herbal cuisine)
住宿条件 / Accommodation quality
住宿条件 / Accommodation quality
交通便利性 / Transportation convenience
交通便利性 / Transportation convenience
多语种标识与信息服务 / Multilingual signage & information services
多语种标识与信息服务 / Multilingual signage & information services
支付便利性 / Payment convenience
支付便利性 / Payment convenience
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15. 您是否愿意再次来罗浮山进行深度康养旅游?Would you be willing to visit Luofu Mountain again for an in-depth wellness trip?
A.非常愿意 / Very willing
B.比较愿意 / Fairly willing
C.一般 / Not sure
D.不太愿意 / Not very willing
E.不愿意 / Not willing at all

第五部分：最大痛点与开放建议 / Part 5: Biggest Difficulties & Suggestions

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16.您在罗浮山旅游过程中遇到的最大困难是什么?What is the biggest difficulty you encountered during your visit?(Select up to 3)（可多选，）【最多选择3项】
A.语言沟通障碍 / Language barrier
B.支付不便（无法使用常用信用卡或移动支付）/ Inconvenient payment (cannot use preferred credit cards or mobile payment)
C.签证办理复杂 / Complicated visa application
D.交通接驳不便 / Inconvenient transportation connections
E.住宿条件不理想 / Unsatisfactory accommodation
F.信息获取困难（找不到景区介绍、服务指南等）/ Difficulty accessing information (scenic area introductions, service guides, etc.)
G.中医药体验项目不够丰富 / Limited TCM experience programs
H.价格过高 / High prices
I.其他 / Other
17. 您认为罗浮山最需要改进的三个方面是什么？What three aspects do you think Luofu Mountain needs to improve most?
(1)   
(2)
(3)
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18. 您是否愿意将罗浮山推荐给您的亲友?Would you recommend Luofu Mountain to your family and friends?
A.一定会 / Definitely yes
B.可能会 / Probably yes
C.不确定 / Not sure
D.可能不会 / Probably not
E.一定不会 / Definitely not
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19. 总体而言，您对本次罗浮山之行的满意度评分为（1-10分）Overall, please rate your satisfaction with this visit to Luofu Mountain (1-10):

非常不满意
非常满意
20. 您对广东省发展中医药国际医疗旅游有什么建议?Do you have any suggestions for Guangdong Province in developing international TCM medical tourism?(Optional)

问卷到此结束，非常感谢您的参与！祝您旅途愉快！

This is the end of the questionnaire. Thank you very much for your participation! Wishing you a pleasant journey!

调查员签字/Interviewer Signature：　　
日期/Date：
发放地点/Location：　　
问卷编号/Questionnaire ID：
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使用建议

1.发放时机：建议在景区出口、中医体验项目结束后、或游客休息区发放，确保游客已完成主要体验。

2.发放方式：可同时采用纸质问卷（现场发放）和电子问卷（扫描二维码在线填写），电子问卷可使用“问卷星”或“Google Forms”制作，便于数据自动汇总。

3.多语种补充：如客源国集中在日本、韩国或东南亚国家，建议在上述中英双语基础上增加日语、韩语或泰语版本，以提高回收率和数据质量。

4.样本量目标：建议回收有效问卷不少于50份，深度访谈5-10例，以确保定量与定性数据的相互印证。

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