The Hub Salon Customer Research Survey[复制]

SECTION A: FILTER & SCREENING

(Dichotomous question with routing)

1. Have you visited The Hub salon in Glasgow's west end for any service?

Yes (Continue to Section B)

No (Skip to Section D)

SECTION B: SERVICE EXPERIENCE

(Hub Customers Only)

2. Are you professionally involved in the beauty/cosmetics industry

Yes

3. How many times did you visit Hub in the past year?

1-2

3-5

6 +

5. How important was environmental sustainability in your choice of The Hub?

Not important

Very important

6. Would you recommend The Hub to friends outside Glasgow?

Yes

Unsure

SECTION C: PRODUCT ATTITUDES

(Scales and dichotomous questions)

7. Would you purchase beauty products under The Hub's own brand?

Yes

10. How would sustainable attributes affect your purchasing decisions for The Hub products?

	Not at all influential	Slightly influential	Moderately influential	Very influential	Extremely influential
Recyclable packaging
Recyclable packaging
Ethically sourced ingredients
Ethically sourced ingredients
Carbon-neutral production
Carbon-neutral production
Cruelty-free certification
Cruelty-free certification

11. How strongly do you agree: 'I actively seek natural/ethically sourced beauty products'?

12. Which product categories interest you? [Multiple]

SECTION D: NON-CUSTOMER PERCEPTIONS

(For respondents who skipped Section B)

14. How important are sustainability claims when trying new beauty brands?

Not important

Very important

SECTION E: CLASSIFICATION
(Demographic questions)

15. Your current location:

Glasgow

Scotland (non-Glasgow)

Rest of UK

International

16. Gender:

Female

Male

Non-binary

Prefer not to say

18. How often do you use salon services?

Less than once a week

1 to 3 times per week

4 to 6 times per week

7 or more times per week

20. Please provide your email address for survey validation and optional follow-up (confidential):

Thank you for your feedback!
Your responses help us create better beauty experiences. Survey end.