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Plush Toy Consumer Survey
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1.
what is your gender ?
female
male
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2.
which age group do you belong to ?
under 18
18-25
25-35
35-45
above 45
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3.
what is your occupation ?
student
employed full-time
freelancer
other
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4.
what is your monthly disposable income?
under $5000
$5001-$8000
$8001-$10000
above $10000
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5.
what is your attitude towards plush toys ?
很不满意
很满意
1
2
3
4
5
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6.
Do you think plush toys should have educational or interactive functions (e.g., language learning, emotional interaction)?
很不同意
很同意
1
2
3
4
5
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7.
What is the maximum price you are willing to pay for a single plush toy?
Under $15
$15 – $30
$31 – $50
$51 – $100
Above $100
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8.
How important are the following factors to you when purchasing a plush toy?
(Please rate each item on a scale of 1 to 5, where 1 = Not at all important, 5 = Very important)
1
2
3
4
5
Softness and comfort
Softness and comfort
Appearance and cuteness
Appearance and cuteness
Price reasonableness
Price reasonableness
Safety (non-toxic, durable parts)
Safety (non-toxic, durable parts)
Brand reputation
Brand reputation
Additional functions (sound, smart features, etc.)
Additional functions (sound, smart features, etc.)
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9.
Do you prefer plush toys made of eco-friendly or sustainable materials?
很不同意
很同意
1
2
3
4
5
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10.
what is your purpose for purchasing plush toys?
decoration
companion
for children
other reasons
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Plush Toy Consumer Survey
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