POP MART IP多元化调查问卷
POP MART IP Diversification Survey

本问卷旨在了解消费者对 POP MART 不同 IP 的认知、购买意愿，以及消费者对 POP MART 从 LABUBU 向其他 IP 多元化发展的看法。本问卷仅用于学术研究，所有回答将匿名处理

This survey aims to understand consumers' awareness and purchase intentions regarding different POP MART IPs, as well as their perceptions of POP MART's diversification beyond LABUBU. The survey is for academic research purposes only, and all responses are anonymous.
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1.
你对POP MART的了解程度如何？
How familiar are you with POP MART?
非常了解 Very familiar
比较了解 Familiar
有一定了解 Somewhat familair
听说过但不了解 Slightly familiar
完全不了解 Not familiar at all
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2.
你听说过以下哪些POP MART IP？(可多选）
Which of the following POP MART IPs have you heard of?（Select all that apply)
【多选题】
LABUBU/ THE MONSTERS
CRYBABY
DIMOO
SKULLPANDA
HIRONO
MOLLY
TWINKLE TWINKLE
其他/Other
以上都没有/None of the above
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3.
如果你要购买POP MART 产品，你最可能选择哪个IP？
If you were to purchase a POP MART product. which IP would you be most likely to choose?
LABUBU/THE MONSTERS
CRYBABY
DIMOO
SKULLPANDA
HIRONO
MOLLY
TWINKLE TWINKLE
其他/Othere
我不会购买POP MART产品/ I would not purchase POP MART products
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4.
LABUBU对你购买或关注POP MART的重要程度如何？
How important is LABUBU to your interest in or likelihood of purchasing POP MART products?
非常重要 / Extremely important
比较重要 / Very important
一般 / Moderately important
不太重要 / Slightly important
完全不重要 / Not important at all
我不了解 LABUBU / I am not familiar with LABUBU
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5.

如果POP MART 不再推出LABUBU 产品， 你购买其他POP MART IP 产品的可能性有多大？

If POP MART stopped producing LABUBU products, how likely would you be to purchase products from other POP MART IPs?
非常可能 / Very likely
比较可能 / Likely
不确定 / Neither likely nor unlikely
不太可能 / Unlikely
完全不可能 / Very unlikely
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6.
什么因素最可能促使你购买一个之前没有购买过的 POP MART IP？(可多选）
Which factor would most influence your decision to purchase a POP MART IP that you have not previously purchased?( Select all that apply)
【多选题】
角色设计吸引力 / Character design
社交媒体上的流行程度 / Popularity on social media
朋友推荐 / Recommendations from friends
网红或明星推广 / Influencer or celebrity promotion
限量版产品 / Limited-edition products
与其他品牌或 IP 的联名 / Collaborations with other brands or IPs
产品质量 / Product quality
价格 / Price
其他 / Other
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7.
如果一个新的 POP MART IP 在社交媒体上迅速流行，即使你之前从未听说过它，你购买它的可能性有多大？
If a new POP MART IP became popular on social media, how likely would you be to purchase it even if you had never heard of it before?
非常可能 / Very likely
比较可能 / Likely
不确定 / Neither likely nor unlikely
不太可能 / Unlikely
完全不可能 / Very unlikely
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8.
你认为以下哪个较新的 POP MART IP 最有潜力成为下一个热门 IP？
Which of the following newer POP MART IPs do you think has the greatest potential to become a highly popular IP?
TWINKLE TWINKLE
CRYBABY
HIRONO
DIMOO
SKULLPANDA
MOLLY
其他 / Other
我认为都没有 / None of them
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9.
你在多大程度上同意以下说法？
To what extent do you agree with the following statement?

“POP MART 正在通过发展其他 IP 来降低对 LABUBU 的依赖”
“POP MART is reducing its dependence on LABUBU by developing other IPs”
非常同意 / Strongly agree
同意 / Agree
不确定 / Neither agree nor disagree
不同意 / Disagree
非常不同意 / Strongly disagree
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10.
总体而言，你认为 POP MART 在发展 LABUBU 以外的热门 IP 方面有多成功？
Overall, how successful do you think POP MART has been in developing popular IPs beyond LABUBU?
非常成功 / Very successful
比较成功 / Successful
一般 / Moderately successful
不太成功 / Slightly successful
完全不成功 / Not successful at all
现在判断还为时过早 / Too early to tell
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11.
您的年龄段 Your age
18岁以下 / Under 18
18~25
26~30
31~40
40岁以上 / 40+
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12.
你是否购买过 POP MART 产品？Have you ever purchased a POP MART product?
是 / Yes
否 / No
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13.
过去12个月内，你购买 POP MART 产品的频率？How often have you purchased POP MART products in the past 12 months?
从未 / Never
1–2次 / 1–2 times
3–5次 / 3–5 times
6–10次 / 6–10 times
10次以上 / More than 10 times
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