中国快时尚Chinese Fast Fashion

道德声明：

本问卷大约为10个问题左右，只需要您非常短的时间即可完成，

主要询问您对于中国的快时尚产业，以及了解您对中国快时尚品牌（如SHEIN、URBAN REVIVO、TEMU等）向西方市场扩张的看法与感受，通过得到的结果，研究者将会进行分析和总结，最终为研究报告提供第一手调查资料

本文承诺，该调查所有的涉及信息都不会直接关系到被研究者的隐私，并且调查取得的所有数据和想法只会用于研究报告，不会进行任何商业性用途；在研究完成后，原始的调查数据将会被作废处理以保证安全。

Moral Statement:

This questionnaire consists of approximately 10 questions and can be completed in a very short amount of time,

The main inquiry is about your understanding of China's fast fashion industry, as well as your views and feelings on the expansion of Chinese fast fashion brands (such as SHEIN, Urban REVIVO, TEMU, etc.) into the Western market. Based on the results obtained, the researcher will analyze and summarize them, and ultimately provide first-hand survey materials for the research report

This article promises that all information involved in the survey will not directly affect the privacy of the subjects, and all data and ideas obtained from the survey will only be used for research reports and will not be used for any commercial purposes; After the research is completed, the original survey data will be invalidated to ensure safety.
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1.
您的年龄是/ Your age
18岁以下/ Under 18
18~30
30岁以上/Over 30
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2.
您目前所在地区/Your location
中国大陆 /Mainland China
欧洲和英国/ EU and UK
美国/ USA
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3.
您是否了解或者听说过以下中国快时尚品牌在西方市场的扩张情况/Have you heard of the expansion of Chinese fast fashion brands in the Western market?
希音（SHEIN）
特姆（TEMU）
UR（URBAN REVIVO）
阿里速卖通（AliExpress）
以上均不了解/ I am not familiar with any of the above
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4.
您认为中国快时尚品牌向西方市场扩张的主要驱动因素有哪些？（可多选，最多选3项）/What do you think are the main driving factors for Chinese fast fashion brands to expand into Western markets? (Multiple choices allowed, up to a maximum of 3 options)【多选题】
中国国内市场竞争日趋饱和，需开拓新市场/The competition in China's domestic market is becoming increasingly saturated, and there is a need to explore new markets
AI、数字化与大数据技术带来的效率优势/AI、 The efficiency advantages brought by digitalization and big data technology
中国工厂直接提供欧美市场的供应链模式/Chinese factories directly provide supply chain models for the European and American markets
西方市场价格高昂背景下消费者对平价时尚的需求/Consumer demand for affordable fashion amidst high prices in Western markets
近年来中国本土及跨境电商平台的快速发展/The rapid development of domestic and cross-border e-commerce platforms in China in recent years
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5.
您认为中国快时尚品牌当前和未来在西方市场面临的主要挑战是什么？（可多选，最多选3项）/What do you think are the main challenges that Chinese fast fashion brands are currently and will face in the Western market in the future? (Multiple choices allowed, up to a maximum of 3 options)【多选题】
欧美国家日益收紧的贸易与监管政策/Tightening trade and regulatory policies in European and American countries
消费者对产品质量与可持续性的质疑/Consumer doubts about product quality and sustainability
中国与西方国家在文化与消费观念的差异/Differences in Culture and Consumption Concepts between China and Western Countries
与ZARA、H＆M等传统快时尚巨头的激烈竞争/Intense competition with traditional fast fashion giants such as ZARA and H＆M
品牌形象与国际认知度不足/Insufficient brand image and international recognition
地缘冲突与政策改变使得供应链与物流成本上升/Geopolitical conflicts and policy changes have led to an increase in supply chain and logistics costs
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6.
您认为中国快时尚品牌（如SHEIN）与西方传统快时尚品牌（如ZARA、H&M）相比，主要优势在于？（可多选，最多选3项）/What do you think are the main advantages of Chinese fast fashion brands (such as SHEIN) compared to traditional Western fast fashion brands (such as ZARA, H&M)? (Multiple choices allowed, up to a maximum of 3 options)【多选题】
价格更低廉/Cheaper price
上新产品速度更快/Faster speed in launching new products
款式选择更丰富/More diverse style choices
线上购物体验更便捷/Online shopping experience is more convenient
社交媒体营销更精准/Social media marketing is more precise
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7.

您是否了解近年来欧美国家针对中国快时尚品牌出台的监管政策（如法国的反快时尚法案、欧盟对小包裹增加的税等）？/Do you know about the regulatory policies introduced by European and American countries in recent years regarding Chinese fast fashion brands, such as France's anti fast fashion law and the EU's increased taxes on small packages?

非常了解/Very familiar
比较了解/Relatively familiar
听说过但不清楚细节/I've heard of it, but I'm not sure about the details
完全不了解/Completely unaware
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8.

您认为欧美国家的监管政策将对中国快时尚品牌的西方市场扩张产生什么影响？/ What impact do you think the regulatory policies of European and American countries will have on the expansion of Chinese fast fashion brands in the Western market?

严重阻碍，可能导致市场份额大幅下降/Serious obstacles may lead to a significant decrease in market share
有一定影响，但品牌可通过调整策略应对/Has a certain impact, but the brand can respond by adjusting its strategy
影响有限，总体上消费者需求仍将驱动市场增长/The impact is limited, and overall consumer demand will still drive market growth
不确定/Uncertain
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9.

在购买快时尚服装时，您最看重的因素是？/What is the most important factor for you when purchasing fast fashion clothing?

款式和时尚度/Style and fashionability
价格/Price
质量与耐用性/Quality and Durability
品牌来源国和产地/Brand origin country/place of production
环保与可持续性/Environmental Protection and Sustainability
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10.

您认为当下中国快时尚品牌的全球化扩张对于西方消费者来说是：Do you think the current global expansion of Chinese fast fashion brands is beneficial for Western consumers

积极影响——提供了更多样、更平价的时尚选择/Positive impact - providing more diverse and affordable fashion choices
中性影响——有利有弊/Neutral impact - pros and cons
消极影响——加剧了过度消费与环境问题/Negative impact - exacerbating overconsumption and environmental issues
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