问卷调查

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1.
Gender
Male
Female
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2.
Age group
Under 18
18-25
26-35
36-45
Over 45
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3.
Interview Questions
How well do you know our brand?
I know it very well, familiar with most products
I have a basic understanding, know several main products
I only heard the brand name, know little about it
I have never heard of this brand
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4.
Through which channels do you first know about our products?
Social media (TikTok/Instagram/WeChat etc.)
Online advertisement
Friends’ recommendation
Offline store
KOL review
Others
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5.
Which factor influences your purchase decision most?
Product quality
Price
Brand reputation
Function & design
After-sales service
Marketing activities
Others
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6.
How satisfied are you with our product quality?
Very satisfied
Satisfied
Neutral
Dissatisfied
Very dissatisfied
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7.
What do you think of our current product price?
Too high
A little high but acceptable
Reasonable
Quite cheap
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8.
Are our marketing activities attractive to you?
Very attractive
Somewhat attractive
Neutral
Not very attractive
Not attractive at all
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9.
Which competitor’s products have you used before? (Multiple Choice)
Brand A
Brand B
Brand C
Brand D
None of the above
Others
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10.
What functions do you hope our products can add? (Multiple Choice)
Longer battery life
Better performance
Smaller & lighter design
More auxiliary functions
Higher compatibility
Intelligent upgrade
Others
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11.
How often do you buy this type of product?
Less than once a year
Once a year
Every 3-6 months
Monthly
More than once a month
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12.
Would you recommend our products to your friends?
Definitely yes
Probably yes
Not sure
Probably no
Definitely no
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13.
What is your biggest concern before buying?
Product quality
Price
Delivery time
After-sales policy
Product safety
Others
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14.
How do you evaluate our after-sales service?
Very good
Good
Average
Poor
Very poor
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15.
What kind of promotion do you prefer?
Direct price discount
Coupon
Buy-one-get-one free
Free gift with purchase
Membership benefit
Others
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16.
What is your expected budget for such products?
Below $20
$20 - $50
$50 - $100
$100 - $200
Over $200
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