Customer's opinions on Maersk's new digital strategy in 2025 顾客对马士基2025新数字化战略的看法

I am a student studying Global Trade and Business at Beijing International Studies University. Currently, I am conducting a survey to understand your opinions and suggestions regarding Maersk's newly implemented global container shipping digital strategy in 2025, including aspects such as customer satisfaction, service quality, and customer experience. All responses will be kept confidential, and the results will only be used for research purposes. Completing this questionnaire will take approximately three minutes. Thank you for taking the time to provide your feedback!

我是一名就读于北京第二外国语学院全球贸易与商业专业的学生。目前，我正在进行一项调查，旨在了解您对马士基于 2025 年新实施的全球集装箱航运数字化战略的看法与建议，包括客户满意度、服务质量和客户体验等方面。所有回复内容都将得到保密处理，且结果仅用于研究目的。完成此问卷调查大约需要三分钟时间。感谢您抽出宝贵时间提供反馈！

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1. What is your company’s industry category? 您公司的行业类别是什么?
A. Manufacturing & Production 制造和生产
B. International Trade & Logistics 国际贸易与物流
C. Retail & E-commerce 零售和电子商务
D. Other 其他
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2. How long has your company been using Maersk’s container shipping services? 您公司使用马士基集装箱航运服务多久了?
A. Less than 1-year 不到1年
B. 1-3 years 1-3年
C. 4-7 years 4至7年
D. More than 7 years 超过7年
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3. How would you rate the usability of Maersk’s new digital container shipping platforms/tools (2025 version)? 您如何评价马士基新的数字集装箱航运平台/工具（2025版）的可用性?
A. Poor 差
B. Satisfactory 满意
C. Excellent 优秀
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4. To what extent has the 2025 digital strategy improved the transparency of your cargo tracking and status updates? 2025数字战略在多大程度上提高了货物跟踪和状态更新的透明度?
A. No improvement 没有改善
B. Moderate improvement 适度改进
C. Significant improvement 显著改善
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5. How satisfied are you with the speed of document processing under Maersk’s 2025 digital container shipping strategy? 您对马士基2025数字集装箱航运战略下的文件处理速度有多满意?
A. Dissatisfied 不满意
B. Neutral 中立
C. Very satisfied 非常满意
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6. How would you evaluate the reliability of digital booking and confirmation services launched in Maersk’s 2025 strategy? 您如何评价马士基2025战略中推出的数字预订和确认服务的可靠性?
A. Unreliable 不可靠
B. Moderately reliable 中度可靠
C. Highly reliable 高度可靠
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7. To what extent has the 2025 digital strategy reduced the communication costs/efforts between your company and Maersk? 2025数字战略在多大程度上降低了您公司与马士基之间的沟通成本/工作量?
A. No reduction 不减少
B. Moderate reduction 适度减少
C. Significant reduction 大幅减少
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8. Overall, how would you rate the improvement of Maersk’s service quality since the implementation of the 2025 global digital container shipping strategy? 总体而言，您如何评价自实施2025年全球数字集装箱航运战略以来马士基服务质量的提升?
A. No improvement 没有改善
B. Moderate improvement 适度改进
C. Significant improvement 显著改善
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9. Compared with before 2025, what is your overall customer satisfaction with Maersk’s container shipping services now? 与2025年之前相比，您现在对马士基集装箱航运服务的整体客户满意度如何?
A. Lower 较低
B. Similar 一般
C. Higher 较高
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10. What specific advantages have you experienced from Maersk’s 2025 global digital container shipping strategy? What problems or areas for improvement still exist in the digital services? Please share your opinions and suggestions in detail. 您从马士基2025年全球数字集装箱航运战略中体验到了哪些具体优势?数字服务中还存在哪些问题或需要改进的地方?请详细分享您的意见和建议。
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