This study aims to examine the relationships between Buy Now, Pay Later (BNPL) adoption, convenience, and online purchase behavior, as well as the moderating effects of self-control, mental accounting, and positive buying attitude among students.
本研究旨在探讨大学生群体中“先买后付（Buy Now, Pay Later, BNPL）”使用、便利性与网络购买行为之间的关系，以及自我控制、心理账户和积极购买态度的调节作用。
Your participation in this study is entirely voluntary. All responses will be kept strictly confidential and will be used solely for academic research purposes. There are no right or wrong answers; we are interested in your honest opinions and personal experiences.
您参与本研究完全出于自愿。所有问卷信息将严格保密，仅用于学术研究。本问卷不存在对错之分，我们更关注您真实的观点与个人体验。
The questionnaire will take approximately 5–8 minutes to complete.
本问卷预计耗时约5—8分钟。
Thank you for your time and valuable contribution.
