Sixth Tone Reader Survey

Thanks for clicking on this survey! We're collecting feedback from our readers to make Sixth Tone better. This should take about ten minutes of your time.

All answers are anonymous. Please do not fill out this form more than once.
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1.
How old are you?
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2.
Are you... ?
Male
Female
Prefer not to state
Other
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3.
What is your highest level of education?
Less than high school
High school
College
Graduate degree
Prefer not to state
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4.
Where are you based in?
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5.
What is your main reason for reading news about China?【多选题】
Personal interest
Class assignments
Professional interest in China
Family connection to China
Live in China
Practice reading English
I do not seek out news about China
Other:
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6.
Where do you usually find news about China?【多选题】
Major international news outlets (e.g. The New York Times, BBC, Reuters)
The South China Morning Post
Other Chinese English-language media (e.g. CCTV, China Daily)
Social media
Chinese-language media
Other:
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7.
Do you speak or read Chinese?
None
A little
Moderate
Advanced user
Native speaker or equivalent
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8.
Have you ever visited China? (Please choose all that apply)【多选题】
Visited short-term (as tourist, visiting family)
Studied in China
Worked in China long-term
Grew up in China
Currently live in China
Never visited China
Other:
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9.
How often do you read Sixth Tone stories?
Every day
Once-twice a week
Couple times a month
Less than once a month
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10.
In what ways do you find Sixth Tone stories? (Please select all that apply)【多选题】
SixthTone.com
Sixth Tone free weekly newsletter
Sixth Tone social media accounts (e.g. Twitter, Facebook, Instagram)
Sixth Tone WeChat public account
"China Stories" podcast
Third-party posts on social media
Aggregators (such as Google News or Sinocism newsletter)
Search engines
Other:
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11.
What kinds of content do you look for from Sixth Tone? (Please select all that apply)【多选题】
Breaking news
In-depth news and features
Narrative features
Commentaries
Photos and videos
Others:
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12.
What topics do you come to Sixth Tone for? (Please select all that apply)【多选题】
Art
Gender
LGBT
Environment
Science
Health
Education
Labor
Tech
Sports
Society
Other:
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13.
If you watch Sixth Tone videos, do videos typically load without interruption on our website?
Yes
No
14.
Are there any topics you would like to see Sixth Tone cover more often? (Optional)
15.
What can we do to make reading Sixth Tone better? (Optional)
Optional
16.
Do you have any other feedback about Sixth Tone? (Optional)
17.
Would you be willing for Sixth Tone to contact you directly for more feedback?
Yes
No
18.
If you answered "yes" above, please leave an e-mail address below.
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