LILANZ Brand Experience and Cultural Exchange Perception Survey Questionnaire

Dear Sir/Madam,

    Hello! We are the research team of Professor Chen Yanwu from the Institute of Quantitative Economics and Statistics, Huaqiao University, Xiamen, Fujian Province, China. Currently, we are conducting an academic research on the international market influence of Chinese fashion brands. We sincerely invite you to participate in this questionnaire survey and share your perception and opinions on the Chinese men's clothing brand LILANZ (利郎). The first LILANZ (利郎) store in Malaysia is located in SkyAvenue, the famous lifestyle and entertainment landmark in Kuala Lumpur. The second store is on the second floor of PAVILION BUKIT JALIL shopping center in Kuala Lumpur. The third store is in IOI Citymall Putrajaya.
    Malaysia is a country where diverse cultures thrive and blend together, creating a unique aesthetic perspective and consumer wisdom. For this reason, your opinions are of inestimable value to us in understanding how Chinese brands can tell their own stories well and achieve cross-cultural communication in a multicultural context.
    This questionnaire will take approximately 5 to 8 minutes to complete. The survey is anonymous, and all data will be used solely for academic research analysis. It will not be used for any commercial purposes, nor will your personal privacy be disclosed. Every answer you provide will be an important voice in our research.
    If you have any questions or interests regarding the research, please feel free to contact us via email at cywhelen@163.com. We sincerely appreciate your valuable time and sincere sharing. It is your perspective that enables this research to transcend geographical and cultural boundaries and see a broader world.
Wish you a happy life and all the best!
    From the research team of Huaqiao University

    Best regards

	1 Has no significant influence	2 Less significant impact	3 General	4 Has a significant impact	5 Has a very significant influence
Product quality and comfort level
Product quality and comfort level
Price and value for money
Price and value for money
Design style and fashion sense
Design style and fashion sense
Brand awareness and reputation
Brand awareness and reputation
The cultural connotations conveyed by the brand
The cultural connotations conveyed by the brand
Are there any celebrity endorsements or appearances on the international stage?
Are there any celebrity endorsements or appearances on the international stage?
The convenience of purchasing channels
The convenience of purchasing channels

	1 Strongly Disagree	2 Strongly Disagree	3 Generally agree	4 Strongly Agree	5 Strongly Agree
LILANZ has enabled me to have a new perspective on the quality of products made in China.
LILANZ has enabled me to have a new perspective on the quality of products made in China.
LILANZ's story has aroused my interest in Chinese local culture.
LILANZ's story has aroused my interest in Chinese local culture.
I believe that the pragmatic and diligent spirit embodied by LILANZ is a universal trait applicable to the entire world.
I believe that the pragmatic and diligent spirit embodied by LILANZ is a universal trait applicable to the entire world.
I would like to recommend LILANZ to my friends.
I would like to recommend LILANZ to my friends.
LILANZ's international marketing strategy (such as opening overseas stores and conducting cross-border cultural cooperation) attracted me to make the purchase.
LILANZ's international marketing strategy (such as opening overseas stores and conducting cross-border cultural cooperation) attracted me to make the purchase.