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Pop Mart US Market Research
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Hello! I am a college student from Yunnan, China, doing a class market‑research assignment on Pop Mart trendy toys & blind boxes. This survey is anonymous and for coursework only. It takes about 3 minutes. Thank you for your participation!
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1.
Have you ever known or purchased trendy toy blind-box products?
I have purchased
Only know about it, never bought
Never heard or known
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2.
What is your gender?
Male
Female
Prefer not to say
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3.
Which age group do you belong to?
Under 18
18-24
25-34
35-44
45 and above
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4.
What is your monthly disposable personal income?
Below $1000
$1000-$2500
$2500-$4000
$4000-$6000
Above $6000
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5.
How much do you spend on trendy toy collection per year?
$0 (no spending)
$1-$150
$151-$400
$401-$800
Above $800
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6.
I like the IP character design style of Pop Mart.
Strongly Disagree
Strongly Agree
1
2
3
4
5
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7.
I think Pop Mart's workmanship and quality meet my expectations.
Strongly Disagree
Strongly Agree
1
2
3
4
5
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8.
I would like to collect complete series of Pop Mart blind boxes.
Strongly Disagree
Strongly Agree
1
2
3
4
5
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9.
I think Pop Mart's price in US market is reasonable.
Strongly Disagree
Strongly Agree
1
2
3
4
5
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10.
Price will not stop me from buying my favorite Pop Mart IP.
Strongly Disagree
Strongly Agree
1
2
3
4
5
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11.
Compared with other toy brands, Pop Mart's cost-performance is acceptable.
Strongly Disagree
Strongly Agree
1
2
3
4
5
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12.
I can easily buy Pop Mart products in offline stores.
Strongly Disagree
Strongly Agree
1
2
3
4
5
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13.
I would like to buy Pop Mart via independent website or Amazon.
Strongly Disagree
Strongly Agree
1
2
3
4
5
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14.
Vending machine shop is an acceptable purchase channel for me.
Strongly Disagree
Strongly Agree
1
2
3
4
5
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15.
Social media influencer content attracts me to know Pop Mart.
Strongly Disagree
Strongly Agree
1
2
3
4
5
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16.
Limited-edition and secret-box activities stimulate my purchase desire.
Strongly Disagree
Strongly Agree
1
2
3
4
5
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17.
Offline pop-up stores and theme exhibitions improve my brand impression of Pop Mart
Strongly Disagree
Strongly Agree
1
2
3
4
5
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18.
Discounts and benefits encourage me to buy more Pop Mart products
Strongly Disagree
Strongly Agree
1
2
3
4
5
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19.
Do you have any other suggestions or comments for Pop Mart's development in the US market?
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Pop Mart US Market Research
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