泡泡玛特

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1. How old are you?
A. Under 18
B. 18–22
C. 23–28
D. Above 28
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2. Which Southeast Asian country do you live in?
A. Singapore
B. Thailand
C. Malaysia
D. Indonesia
E. Vietnam / Philippines
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3. Have you ever bought Pop Mart blind boxes?
A. Multiple times
B. Once or twice
C. Heard but never bought
D. Never heard of Pop Mart
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4. Where do you prefer to buy trendy toy blind boxes?
A. Offline physical store
B. Mall vending machine
C. TikTok/Shopee live stream
D. Official cross-border online store
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5. What is your acceptable unit price for a single blind box?
A. Below 10 USD
B. 10–18 USD
C. 19–28 USD
D. Over 28 USD
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6. What attracts you most to buy blind boxes?
A. Cute IP character design
B. Limited edition scarcity
C. Gift for friends
D. Social sharing on social media
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7. What is your biggest dissatisfaction with Pop Mart products now?
A. Too high price
B. Lack of local cultural elements
C. Slow new product launch
D. Single product style
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8. Do you think Pop Mart provides enough Southeast Asia exclusive limited toys?
A. Far from enough
B. Slightly insufficient
C. Moderate
D. Very sufficient
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9. What channel problem troubles you most when purchasing Pop Mart?
A. Few offline stores near my location
B. Long online delivery time
C. Complex return process
D. High shipping cost
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10. Which social platform do you follow toy brands most?
A. TikTok
B. Instagram
C. Facebook
D. Others
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11. What promotion method do you prefer most?
A. KOL live streaming discount
B. Offline theme exhibition & signing event
C. Festival limited blind box
D. Member point exchange
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12. Do you think Pop Mart’s social media content fits local Southeast Asian culture?
A. Not matching at all
B. A little stiff
C. Basically suitable
D. Very localized
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13. Which optimization do you want Pop Mart to prioritize in Southeast Asia?
A. Local cultural IP design
B. Lower price & affordable mini sets
C. More offline sales points
D. Richer local live streaming activities
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14. Any other suggestions for Pop Mart’s marketing in Southeast Asia? (Open-ended question)
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