Consumer Survey Questionnaire for “Nanfeng Nuan Cheng” Public-Welfare Coffee Space

Hello! We are a student market research team conducting a study on “Nanfeng Nuan Cheng” (Warm Southern Breeze, Warm City), a Party-building-led public-welfare coffee space initiated by Shanghai Nanfang Group. This project uses a coffee space as its vehicle to provide skills training and supported employment for people with disabilities, while offering specialty coffee from Yunnan and intangible cultural heritage (ICH) experiences.This questionnaire aims to understand your coffee consumption habits, preferences, and willingness to support a social-enterprise café. It is anonymous and will be used for academic purposes only. It takes about 3–5 minutes to complete. Thank you for your support!
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Q1. What is your gender?
A. Male
B. Female
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Q2.What is your age group?
A. Under 18 (terminate survey – thank you for participating)
B. 18–25
C. 26–35
D. 36–45
E. 46–60
F. Over 60
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Q3. What is your occupation?
A. Student
B. Company employee
C. Civil servant / public institution staff
D. Freelancer / self-employed
E. Retired
F. Other
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Q4. How often do you buy coffee?
A. At least once a day
B. 3–5 times a week
C. 1–2 times a week
D. 1–3 times a month
E. Rarely / never
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Q5. Where do you usually buy/drink coffee? (Multiple choices）【多选题】
A. Chain brands (Luckin, Starbucks, etc.)
B. Independent specialty cafés
C. Convenience stores / supermarkets
D. Office / home-brewed
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Q6. What is your average spending per coffee purchase?
A. Under RMB 10
B. RMB 10–20
C. RMB 21–30
D. RMB 31–50
E. Over RMB 50
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Q7. Which factors matter most when you choose a coffee shop? (Select up to 3)【请选择1-3项】
A. Taste & quality
B. Price
C. Ambience & environment
D. Convenience (location / delivery)
E. Brand reputation
F. Public-welfare / social-value attribute
G. Special experiences (ICH, cultural products, etc.)
H. Other
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Q8. Before this survey, had you heard of “Nanfeng Nuan Cheng”?
A. Yes, and I have visited
B. Yes, but I have not visited
C. No, never heard of it
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Q9. If a coffee shop employs baristas with disabilities, how would you feel?
A. Very supportive – I would be more willing to buy coffee there
B. Slightly positive, but it would not affect my decision
C. Neutral / no particular feeling
D. Somewhat concerned
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Q10. How much would you be willing to pay for one cup of public-welfare coffee at "Nanfeng Nuan Cheng"？
A. Under RMB 10
B. RMB 10–20
C. RMB 21–30
D. RMB 31–50
E. Over RMB 50
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Q11. Through which channels do you usually learn about local cafés or charity projects? (Multiple choices)【请选择1-4项】
A. Xiaohongshu (RED)
B. Douyin / short-video platforms
C. WeChat official accounts
D. Dianping / Meituan
E. Word of mouth / community groups
F. Offline events / walking by
G. News reports
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Q12. Which of the following products / services interest you? (Multiple choices)
A. Yunnan specialty coffee beans / drip bags
B. Pour-over coffee class taught by baristas with disabilities
C. Intangible cultural heritage workshops (e.g., tie-dye, paper-cutting)
D. Charity cultural & creative merchandise (mugs, tote bags, etc.)
E. Corporate team-building / Party-building event bookings
F. Holiday gift boxes
G. Coffee subscription (regular delivery)
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Q13. If ICH workshops were offered, what price range would you accept?
A. Under RMB 50
B. RMB 50–100
C. RMB 101–200
D. Over RMB 200
E. Not interested
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Q14. In which scenario do you most often buy coffee?
A. On my commute to work
B. Office afternoon break
C. Weekend leisure / socializing
D. Brewing at home
E. Gifting / festive occasions
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Q15.If you learned about “Nanfeng Nuan Cheng” online (Xiaohongshu / Douyin / WeChat official account, etc.), which types of content would appeal to you most? (Select up to 3)【请选择1-3项】
A. Personal growth stories / mini-documentaries of baristas with disabilities
B. Charity transparency content (training outcomes, employment figures, use of donations)
C. Origin-tracing stories of Yunnan coffee beans & brewing tips
D. ICH workshop process showcases and finished works
E. Store ambience / photogenic check-in shots
F. Authentic reviews from customers and volunteers
G. Discounts and new-product information
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Q16. Which purchase channels do you prefer? (Multiple choices)【请选择1-3项】
A. Dine-in at the store / ordering for pickup
B. Food delivery platforms (Meituan / Ele.me)
C. WeChat mini-program / group
D. E-commerce platforms (Taobao / JD flagship store)
E. Corporate group purchase / labor-union procurement
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Q17. Would you recommend “Nanfeng Nuan Cheng” to friends or colleagues?
不愿意(0)
愿意(100)
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Q18. Which factors would motivate you to visit the store? (Select up to 3)【请选择1-3项】
A. First cup free / discount coupons
B. Check-in gift (cultural merchandise)
C. ICH workshop experience
D. Organized Party-building / team-building activities
E. Social media recommendations
F. Transparent & verifiable charity donations
G. Other
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Q19. Do you have any suggestions for the products, services, or promotion of “Nanfeng Nuan Cheng”? (Open question)
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