An Questionnaire on New Hair-Care Product Consumer Preference

Hello!We are developing a new hair-care brand and would like to understand your needs better.This survey will take about3-5minutes to complete.Your responses are anonymous and will be used solely for research purpose.Thank you for your time!
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1.
 Your gender:
Male
Female
Prefer not to say
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2.
Your age group:
below 18
18-35
36-55
56+
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3.
Which hair concerns do you prioritize addressing? （Multiple choice)【多选题】
Dryness/hair frizz
Oiliness/greasy scalp
Hair loss/thinning
Dandruff
Color protection
Shine/softness
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4.
What form of hair-care products do you use most often?【多选题】
Shampoo & conditioner (set)
Hair masks
Leave-in conditioners
Hair serums/oils
Dry shampoo
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5.
 How important are the following product features to you? 【排序题】
  • Scent
  • Price
  • Natural/organic ingredients
  • Efficacy
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6.
Where do you usually purchase hair-care products?【多选题】
Supermarkets/convenience stores
Beauty stores (e.g., Sephora)
Online platforms (e.g., Amazon, brand websites)
Pharmacies
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7.
What is your average budget for a single hair-care product (e.g., a bottle of shampoo)?
Under 30yuan
30-50yuan
50-100yuan
Over 100yuan
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8.
How often do you try new hair-care brands?
Never (stick to 1–2 brands)
Occasionally (1–2 times/year)
Frequently (3–5 times/year)
Very often (6+ times/year)
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9.
What factors most influence your decision to try a new hair-care brand? 【多选题】
Recommendations from friends/family
Social media/influencer reviews
Discounts/promotions
Product ingredient claims
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10.
What are the reasons encourage you to try a new hair-care brand？
Thank you for your participation!Your opinions are very important to us.
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