入境游客消费痛点调查问卷
Questionnaire on Pain Points of Inbound Tourist Consumption

您好!我们是南开大学的学生团队,正在开展一项关于外国游客在华旅游体验的研究项目,旨在发现真实问题并开发实用的解决方案。本问卷为匿名填写,所有数据仅用于学术研究。感谢您的参与!

Hello! We are a student team from Nankai University. We are conducting a research project on the travel experience of foreign tourists in China, aiming to identify real problems and develop practical solutions. This questionnaire is anonymous, and all data will be used **only for academic research. Thank you for your participation!

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1.您的性别是/Your gender:
A.男/Male
B.女/Female
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2.您的年龄是 / Your age:
A.18–25岁 / 18–25 years old
B.26–35岁 / 26–35 years old
C.36–45岁 / 36–45 years old
D.46岁及以上 / 46 years old and above
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3.您来华旅游的频率是 / Frequency of visiting China:
A.第一次来 / First visit
B.1–2次 / 1–2 times
C.3–5次 / 3–5 times
D.5次以上 / More than 5 times
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4.您最近一次来华的主要目的是 / Main purpose of your latest visit to China:
A.旅游观光 / Sightseeing
B.留学 / Study
C.工作 / Work
D.其他 (请注明)/ Other(please specify)
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5.请根据您的实际经历,对以下各项在您来华旅游过程中造成的困扰程度进行评分:/Please rate the level of inconvenience caused by the following items during your trip to China based on your actual experience :
没有困扰 /No inconvenience不太困扰 /Slight inconvenience一般/Moderate inconvenience比较困扰 /Great inconvenience非常严重困扰/Extremely serious inconvenience
语言障碍 / Language barrier
语言障碍 / Language barrier
支付不便 / Inconvenient payment
支付不便 / Inconvenient payment
交通/导航困难 / Transportation & navigation difficulties
交通/导航困难 / Transportation & navigation difficulties
价格不透明/被宰客 / Untransparent pricing & overcharging
价格不透明/被宰客 / Untransparent pricing & overcharging
票务/住宿预订困难 / Booking difficulties
票务/住宿预订困难 / Booking difficulties
文化差异 / Cultural differences
文化差异 / Cultural differences
网络/VPN问题 / Internet & VPN issues
网络/VPN问题 / Internet & VPN issues
缺少母语信息服务 / Lack of native language information
缺少母语信息服务 / Lack of native language information
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6.以上问题中,哪一个是您遇到的最主要、最困扰的问题?(请只选一项)/Which of the above issues is the most significant and troubling to you? (Select only one)
A.语言障碍 / Language barrier
B.支付不便 / Inconvenient payment
C.交通/导航困难 / Transportation & navigation difficulties
D.价格不透明/被宰客 / Untransparent pricing & overcharging
E.票务/住宿预订困难 / Booking difficulties
F.文化差异 / Cultural differences
G.网络/VPN问题 / Internet & VPN issues
H.缺少母语信息服务 / Lack of native language information
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14.您在来华之前,通常从哪些渠道获取关于中国旅游的信息?(可多选)/Which channels do you usually use to get travel information about China before coming? (Multiple choices allowed)【多选题】
A.YouTube/TikTok/Instagram
B.Telegram channels
C.旅游论坛(如 Vinsky、Pikabu 等) / Travel forums (e.g. Vinsky, Pikabu, etc.)
D.旅游网站(Trip.com、Booking.com 等) / Travel websites (Trip.com, Booking.com, etc.)
E.朋友/熟人推荐 / Friends’ recommendations
F.其他 (请注明)/ Other(please specify)
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15.您是否遇到过网上信息与实际情况不符的情况?/Have you encountered situations where online information was inconsistent with reality?
A.是(请简要举例)/ Yes (please briefly give an example):
B.否 / No
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16.您所遇到的最主要问题(第6题所选问题),对您的整体旅游体验造成了多大影响?(1–5分)/How much did your most significant problem (selected in Q6) affect your overall travel experience? (1–5 points)
几乎没有影响/Almost no impact
严重影响,破坏旅行体验/Severe impact, ruined the trip
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17.您是否愿意使用专门解决该问题的手机应用或Telegram机器人?/Would you be willing to use a mobile app or Telegram bot specifically designed to solve this problem?
A.非常愿意 / Very willing
B.可能会用 / Might use
C.不愿意 / Not willing
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18.您愿意为此类工具支付多少钱?(一次性购买或订阅)/How much would you be willing to pay for such a tool? (One-time purchase or subscription)
A.0元(只接受免费) / 0 CNY (Free only)
B.1–30元 / 1–30 CNY
C.31–100元 / 31–100 CNY
D.100元以上 / Over 100 CNY
19.如果您对改善入境游客消费体验还有任何补充意见或建议,请写在下面:

If you have any additional comments or suggestions for improving the consumption experience of inbound tourists, please write them below.

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